To mark the 50th anniversary of the Porsche 911 Turbo, the German car manufacturer has decided to collaborate with the Puma brand to market “The Legend of Turbo”, a new line of clothing featuring the vehicle.
After its collection celebrating “Made in France” launched last May in collaboration with many French sportsmen, the German brand Puma wishes, this time, to pay tribute to the famous Porsche 911 Turbo which is celebrating its 50th anniversary this year.e anniversary with the launch of a brand new clothing line.
Twill jackets, flannel shirts, pairs of sneakers, t-shirts, pants… The Puma x Porsche Turbo collection will be available in some of the sports brand’s stores, at the Porsche Museum in Stuttgart, as well as online on the websites of the two German companies.
Another collaboration at the beginning of the year celebrating the 930 Turbo
“More than just a clothing line, The Legend of Turbo celebrates 50 years of heritage, love and memories passed down from generation to generation. The collection tells the story of these generations through all its actors, from the proud owner of a Porsche 911 to the little boy who dreams of owning one one day. Each piece in the collection is therefore designed to evoke the emotion and pride associated with the Porsche 911 Turbo.”the two brands said in a press release.
As a reminder, Puma and Porsche had already imagined a collaboration at the beginning of the year for the marketing of two pairs of sneakers including the “MB.03 Lamelo Ball x Porsche”, inspired by the Porsche 930 Turbo.
Source: www.e-marketing.fr
