Although it is a hot summer, many brands are not idle and are already thinking about collections of chic pieces for autumn and winter. It is no different with the sports brand Puma, which created Shantel Martin from England’s collection for this fall and winter.
Puma has collaborated with this artist before. And that was in the spring, when their joint collection generated a lot of interest. And so the playfulness and unmistakable elemental energy of the renowned British designer Shantell Martin was also reflected in the new collection that the PUMA brand is preparing for the upcoming autumn/winter 2018 season.
The British artist, who currently lives and works in New York, drew all her ideas and inspiration from her travels around the world. With her original and characteristic style, Shantell Martin projected the everyday stories of ordinary people she met on her travels abroad into every piece of the PUMA brand. The new collection is thus characterized by more vivid colors and original illustrations.
After the debut spring collection with a monotonous color palette with predominant shades of blue, the second collection stands out with illustrations and lettering mixed into a vibrant mix of colors typical of the 90s. All this in combination with first-class materials and elaborate details in the form of hand-painted lines and shapes.
Classic fashion pieces from the PUMA workshop thus acquire the hallmark of a work of art thanks to playful decoration. Which will certainly not be neglected by lovers of new products and collections of the Puma brand as well as fans of the designer Shantell Martin. Street fashion is exactly what’s trending today and Puma knows it. With Shantell Martin, the brand created a novel and original autumn-winter fashion collection.
Although they come in different colors and patterns, nevertheless (or precisely because of that) the individual pieces can be beautifully combined and even layered for cold days. So you have a variable collection of pieces that you can take literally anywhere.
The PUMA x Shantell autumn-winter collection has been available in the Czech Republic since the end of July 2018, at several retailers. Specifically, it’s Footshop, Shooos, BRANDS24, Destroy and Bibloo, and you’ll also find it in August in the Puma e-shop.
Photo source: Puma
Source: www.luxurymag.cz
