For all creatives who aspire to global performance and a unique experience of studying and competing at Cannes Lions, the most influential festival of creativity globally, #TheAlternativeSchooltogether with Raiffeisen Bank Romania, the supporter of the competition Young Lions Digital 2025, announces #SmartMobile Scholarships.
The value of the local specialization and the festival week on the French Riviera, for those qualified at Young Lions Digital is over 6000 Euros. The generations of alternatives who, in the last 20 years, have already lived the cosmopolitan story, would, in reality, rank it as priceless. Ask Filip Gonzacenco, one of the alumni of #TheAlternativeSchool, who, 10 years ago represented Romania at Young Lions and in 2024 won Gold at Cannes, together with his team from Publicis Paris.
Scholarship Alert via Raiffeisen Bank Romania
By winning a competition, 8 super-talented communicators (4 teams) can access the cMBA specializations at #TheAlternativeSchool – Module held between 11.11-12.12 for free and associated competitions, including a week at Cannes Lions 2025.
For generations fluent in the digital space, creatives must propose a campaign to promote the Smart Mobile application from Raiffeisen Bank, the one that allows you to become a customer in less than 8 minutes spent exclusively online.
Here the complete brief, with a deadline of October 31. The 3 visual solutions, the maximum 2-page pdf and the A3 board are sent via a Google Drive link to Andra Serea, Communication Architect, who also answers possible complementary questions.
The scholarship application can be made in a team or individually. Those under 30 have access to the #FutureProofCreativity Module and Cannes preliminary competitions, those over 30 only to the intensive specializations, which take place in November-December.
Scholarship Roger Hatchuel Academy
PhD students, masters students and students up to 25 years old who want to participate in the career accelerator dedicated to this age group in Cannes, can send their CV and a 2-minute video with the story of their creative journey until November 8. The top 8 applications qualify their scholarship authors for the #FutureProofCreativity Module, during which they receive feedback on their solutions. The best 3 qualify for Cannes pre-selection. This year, Eduard Dică, the qualified Romanian alternative to #RHA, won Silver, receiving, beyond the week in Cannes, the experience of a trip to Saudi Arabia, together with his team and the rest of the awardees.
11.11-12.12 #FutureProofCreativity
Contemporary Visual Languages. AI. Strategy. Visionary branding.
#SmartMobile and #RHA scholarship winners get direct access to #FutureProofCreativity by #TheAlternativeSchool. For others, paid registrations are open for this new intensive module, relevant to the culture of creativity aligned with international trends, combined with work on real briefs, with a destination Cannes 2025 through Young Lions and Roger Hatchuel Academy.
Elite speakers, active in creative hubs around the world, award-winning practitioners and jurors of major genre competitions, analyze the hottest movements in contemporary marcom: AI, Design, Film, Strategy, Social Media, the art of branding, hybridization disciplines, the relevance of the SDG Goals.
Cosmopolitan vibe, a royal of information.
Long-time award-winner Sonal Dabral, one of the most influential contemporary Indian creatives, Filip Gonzacenco, veteran of TheAlternativeSchool, awarded gold at Cannes 2024 and to be found in the Publicis Paris offices, Serena Abi Aad, one of the jurors of this year’s Film category from Cannes, Marie Claire Maalouf – Edelman – juror at Dubai Lynx, Davor Bruketa – Bruketa&Žinic&Grey, one of the most awarded Eastern European agencies worldwide, Sahar Lewenstein – Overwolf, together with the performers Ana Andrei – Jam Session Agency, Alexandra Alboiu – Digital Star , Diogo Borges – Xelement Saudi Arabia, Kapil Bhimekar – Leo Burnett Dubai, Livia Fericean – Raiffeisen Bank Romania, Romain Colomer – Create Group, Roxana Andrei – Sector 7, Isabela Brănișteanu – Thinkegic, Philippe Araman – Kypsel Madrid, Nurya Doorenbos – Ogilvy Social .Lab Brussels are the first confirmed speakers. The rest of the trainers will be announced soon.
When and where?
October 31: Deadline brief #SmartMobile scholarship
November 8: Roger Hatchuel Academy application deadline
November 10: FutureProofCreativity registration deadline
11.11-12.12: FutureProofCreativity
Monday and Thursday | 19:00-21:00 | Zoom
*Applied presentations + 2 workshops
*A live meeting
For whom?
Brand managers, creatives, gamers, designers, people in marketing, PR, strategy, regardless of experience level and age. What holds them together is the passion for creativity declined in marketing, branding and communication in all its interpretations.
For those under 30 there are advantages: local competition Young Lions bound for Cannes Lions.
Doriana Mărăsoiu signs the visual identity
The visual for the Modului #FutureProofCreativity 2024 / autumn edition campaign is made by the talented illustrator Doriana Mărăsoiu, an architect who successfully explores the territories of graphic design and illustration, navigating with a sure hand between minimalism, the play of positive-negative spaces, vibrant colors and metaphors visuals.
Extra info on costs / deadlines / age limits
Under 30 years
#FutureProofCreativity + access to the three briefs for the local Young Lions competition to Cannes:
- €500 + VAT / team of 2 people < 30 years old
- €250 + VAT / person < 30 years
- €200 + VAT / person < 25 years old + access to the Roger Hatchuel Academy preselection
Exclusive access to competitions, without the #FutureProofCreativity specialization
- Free of charge: Application with CV + 2 minute film for Roger Hatchuel Academy
- €400 + VAT for a team of 2, with access to 3 competition briefs for any application to Young Lions
Over 30 years
Acces la #FutureProofCreativity
- €1500 + VAT for a team of 2 people > 30
- €800 + VAT for individual participation > 30
Source: www.iqads.ro
