After months of strong presence, Reddit suddenly sees a significant drop in rankings in Google search. Meanwhile, a new coat of paint on a popular Google feature is bringing joy.
Reddit, the so-called community for communities, has undergone some major changes over the past year. Since the company’s IPO in February 2024, advertising options on the platform have been significantly expanded; Various new AI tools are primarily intended to support small businesses. Almost at the same time as it went public, Reddit also concluded a $60 million deal with Google.
No niche: Reddit has become a relevant advertising platform with 16 million monthly users in Germany. You need these five things for the Quick Start.
Reddit Marketing:
From a niche network to a relevant advertising platform
Over the past few months, Reddit has been more present than ever in Google search results. But now the platform appears to be experiencing a small but significant drop in rankings, as SEO Consultant Glenn Gabe reports on X. Meanwhile, competing platforms like Quora seem to continue to perform well, explains Barry Schwartz for Search Engine Roundtable.
Heads-up, there was a lot of volatility on January 7th, with Reddit seeing a potential drop there as well… Note, it’s super early, but I am seeing a lot of movement on 1/7 across sites with UGC. I still need to dig in much further, but worth noting that a number of UGC sites,… pic.twitter.com/MMfauv1FFo
— Glenn Gabe (@glenngabe) January 9, 2025
What could be the reason why Reddit’s performance suddenly drops after months? Gabe goes on to write that Google is currently testing AI Overviews in the “People Also Ask” area. There may be a connection between this test and the decline in rankings – but the cause has not yet been finally clarified. Now it’s time to wait and see how the situation develops in the coming days.
And just to add to the complexity, I’m seeing AI overviews being tested in PAA again. So that could be throwing off what Reddit and other forums are ranking in… That’s just being tested, but also worth noting. See PAA below for Dune 2 in the test I picked up this morning. AIOs… pic.twitter.com/McMRiHemrV
— Glenn Gabe (@glenngabe) January 9, 2025
In addition, Google is currently testing a function that should please many users: an even darker dark mode. As seen in the screenshots below, shared by SEO Manager Vijay Chauhan, the new mode is less gray and noticeably darker than the original Dark Mode. It is currently not known whether and when the feature will be rolled out comprehensively.
Google is testing a blue background shade in Desktop mode for dark mode.
You can see the difference in the images belowCC:- @rustybrick #SEO #Google pic.twitter.com/Hy3YU3CnlW
— Vijay Chauhan (@VijayChauhanSEO) January 8, 2025
Anyone who would prefer to use the platform itself instead of Google for search despite the numerous Reddit answers in the SERPs can now do this even more effectively thanks to the AI-supported Reddit Answers. The new feature gives users the opportunity to search directly on the platform and in the communities – without search engines or AI bots.
Reddit Search statt Google?
AI Answers are here
Source: onlinemarketing.de
