Ukraine is making significant progress in the export of frozen raspberries, approaching global leaders such as Serbia and Poland, which dominate this category. During the first three months of the 2024/25 season, from July to September, Ukraine exported more than 28,000 tons of frozen raspberries and blackberries, an increase of 36% compared to the previous year and even 45% compared to 2022. This growth in exports was achieved despite a decrease in raspberry yields in 2024.
Poland, still the leading exporter, is increasingly dependent on the re-export of raspberries of Ukrainian origin to maintain its place on the market. However, Ukraine is gradually taking over traditional Polish markets, such as Germany and France, thereby reducing dependence on Polish intermediaries. In the current season, the German market already accounts for more than 20% of Ukraine’s frozen raspberry exports. In addition, Ukrainian manufacturers found new customers in the Czech Republic, Lithuania, Austria, Belgium, Italy, as well as in the promising markets of the USA and Canada. Even Serbia, the leading global exporter, bought large quantities of frozen raspberries from Ukraine in September 2024, probably for re-export.
How are raspberry prices moving? And what does Willamette say?
Raspberry prices, which were the subject of complaints in previous years, are now more stable, which indicates the traditional cyclicality of prices in the global market. In Serbia, especially in the municipality of Arilje, which is known for its raspberry production, this fruit tree has been a significant source of income for decades. Representatives of the “Vilamet” association recently met with the president of the municipality of Arilje in order to find a common solution for price stabilization. A gathering of all cold storers and purchasers was proposed to discuss a possible additional payment to producers for the previous crop. An even more important step would be to determine the purchase price for the next season in advance, which would allow producers to more precisely plan their business and decide whether to continue production.
As raspberries remain a key source of income for many farmers, it is important to strike a balance between the interests of producers and buyers. Maintaining stability in the production and export of raspberries is crucial for the economic development of regions like Arilje. But it is also crucial for maintaining Serbia’s competitiveness on the global frozen raspberry market. Ukraine, with its growing exports and entry into new markets, is becoming an increasingly important player in this industry, which may influence the future strategies of all global leaders in this sector.
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Source: boljazemlja.com
