Redmithe Xiaomi brand known for its affordable products, has made a significant change to its logo, opting for the wording “REDMI” in capital letters. This choice symbolizes the company’s entry into a new eraas highlighted by the statements of the President of Xiaomi Mobile Phone, Lu Weibing.
The new visual identity is not just an aesthetic change but reflects a profound strategic transformation. The updated logo coincides with the launch of new initiatives and products, including the “Turbo” seriesintended to replace the previous “K” series. The latter will then be substantially updated with the K80 family, positioned to compete directly with the high-end flagship models.
Il Redmi K80 Proone of the stars of the upcoming new product range, achieved an impressive score of 3,194,766 in the AnTuTu tests, bringing attention to itself in the days leading up to its official presentation.
Wang Teng ThomasGeneral Manager of Redmi, confirmed that these innovations represent Xiaomi’s response to entering the higher price segment of the smartphone market. He also underlined Redmi’s determination in maintain an excellent quality-price ratio in any market segment.
Wang pointed out that Redmi will be unmatched in every category in which it competes. This move looks set to intensify competition in the mobile sector.
Redmi is a brand that quickly rose to prominence thanks to its philosophy of offering smartphone with excellent specifications at very competitive pricesbut it has also gone through different phases of evolution. Since its foundation, Redmi aimed to revolutionize the market offering devices that, despite their low cost, do not compromise in terms of performance and quality.
When initially launched, Redmi operated almost exclusively onlinean approach that allowed us to reduce operating costs and, consequently, to offer products at lower prices than competitors who operated with physical sales. This strategy has contributed greatly to the brand’s rapid success in various global markets.
Today, with the introduction of the new logo and the Turbo series, Redmi not only renews its image but also lays the foundations for a future in which intends to compete not only on price but for technological innovation on an even larger scale, promising interesting developments in the global technological landscape.
Source: www.tomshw.it
