The RedSem agency provides promoters for the “1 shoed child = 1 untied destiny” campaign initiated by Narada, a non-profit organization active in the field of education, and held between August 26 and September 15.
The activation takes place in the commercial centers Băneasa Shopping City, Afi Cotroceni and Promenada Mall and its main purpose is to collect funds for disadvantaged children, who risk dropping out of school due to material shortages. 2 RedSem promoters were present at each location, ready to help collect donations and provide additional information about the activities.
The money raised will purchase an essential back-to-school kit containing a warm winter jacket, boots, a schoolbag and the necessary supplies for every vulnerable child. The campaign was initiated by Narada following an appeal addressed to schools in Romania, in which 147 teachers from 122 schools, mostly from rural areas, asked for help for 8,220 children.
The objective of the campaign is to give a minimum number of 2500 children this package of hope composed of commonplace objects for most people, but vital for them.
In addition, statistics show that 1 in 3 children in Romania lives on the poverty line and risks dropping out of school because they do not have the necessary resources to continue in the system.
Under the slogan “Untie a Destiny”, Red Sem Agency and Narada have entered into a collaboration to support the future of less fortunate children. An initiative that Bianca Rusu-MoiseHR manager of the RedSem agency, describes it as follows:
“We enjoy the collaboration and encourage all marketing and advertising entrepreneurs to support such ideas.
We chose to get involved because we, at the agency level, resonate with Narada’s values and know the impact education can have in a child’s life. The fact that we live in a society strongly affected by inequalities is a reality, but it is our duty to make things right. All we can do is help and support each other. So every donation counts for educational progress, so we appeal to everyone who wants to be part of the change and help. In addition to the professionalism they showed, our promoters empathized with the noble goal of the campaign and came with fresh forces to gain more visibility.
Thank you Narada for wishing for a better country! Thank you, too, for choosing us as your partner in efforts to combat dropout and poverty!”
The same enthusiasm was seen in the case of Narada:
“It is a cause with enormous emotional implications for each of us, for every colleague from the Narada team. On the one hand, because our mission is education, on the other hand, because we have seen with our own eyes how the educational act can be made difficult, even hindered by some objects that most of us consider trivial and insignificant. The fact that in just a few days the teachers cried “help” for 8220 de elevi marked us deeply and reminded us once again why we are fighting for so long namely the colossal change we can make in education with power mobilizer of the many. This campaign is not about a pair of shoes or a provide backpacks and supplies – it’s more of a mobilization exercise, it’s about a little from a lot. It’s about learning that we can do, that we don’t need to wait, and that together we can put wind in our sails towards a flourishing destiny for so many children.”states Raluca JianuPresident Narada.
With over 5 years of experience in the field of advertising, RedSem is an agency specialized both in SEO services, website creation, social media and copywriting, as well as in staff recruitment. Guided by the slogan Business people without office clothes, but also eager to exceed customer expectations, the team provides the necessary resource for a varied range of BTL events – from private parties and brand activations to trade fairs and business conferences. The offer includes hostesses, helpers, team leaders, brand ambassadors, models and pharmaceutical consultants.
The partnerships concluded over time targeted both the corporate area and the in-store or festival area. Each time the success was based on the key principles of the RedSem agency – professionalism, creativity and openness.
Among the clients in the BTL sphere are – Promenada Mall Craiova, Harley-Davidson Bucharest, Bioderma, Sesderma, Cineplexx, APIA and the Romania-Switzerland Chamber of Commerce.
organization Narada came into existence more than five years ago, when the co-founder of the organization, Andra Munteanu, read a study about the reasons for school dropout among children. Born under the umbrella of Romanian Business Leaders, Narada has the vision of building a Romania where every child has access to a quality education, which prepares them for success in life and career. With a multidisciplinary team of professionals and a technocratic and planned way of working, Narada aims to mobilize communities to find solutions to transform the education system.
From 2020 until now, it has managed to invest more than 20 million lei in education and help 100,000 children. By 2030, it aims to exceed the number 5 times. The “1 shoed child = 1 untied destiny” campaign gathered among its partners important companies in Romania such as Inditex, BIC Romania, Frisbo, Fan Courier and Amazon.
Source: www.iqads.ro
