From underground clubs to the front pages of magazines, the MYT collection celebrates all those intrepid women and men who aren’t afraid to step out from the crowd and do things their own way.
Reebok’s unbridled ambition to support strong personalities in their creativity and self-expression without limits stood behind the birth of this diverse collection, intended for all those who push the boundaries of what is possible, do not blend in with the crowd and make themselves heard.
Reebok MYT
The FW19 campaign, photographed in the quiet, deserted streets of London so-called “after closing time”, unites six distinctive personalities in their spontaneous desire not to be one of the many, to deviate from the shapeless mass and to be able to break waves in their creative field. The diverse MYT collection is intended for strong personalities who are not afraid to be themselves and live in their own rhythm. It doesn’t matter if your floor is techno from Paris or reggaeton from Chile, the MYT collection has something for everyone.
The campaign brought together Europe’s top DJs and musicians and set out from the home, club environment directly to the streets, where it all lives and where the essentials in the field of creative collaboration are born.
Who took all the pictures with the Reebok brand?
- Taylah Elaine, host of announced +1 parties
- Amber Donoso, singer and author originally from Chile
- Chloëdees, presenter of NTS radio
- Ruby Savage, Dutch DJ
- DJ Bambounou, Parisian techno DJ
- Tommy Gold, nightclub promoter, originally from London
Ruby Savage, Amber Donoso and Chloëdees answer the question of what it means to “step out of line”.
Ruby Savage
“DJing is my creative playground and there are no rules in it. Once you’re an artist, you do what you want. It’s important to sort out what you’re after and set your direction – just always know why you’re doing it. Know what you want to say, what you want to express, and be the best at how you do it.”
Amber Donoso
“To stand out from the crowd means to be different. I definitely use personal styling to express my own identity. I love clothes and I enjoy wearing them, even sporty ones, but they have to be combined in such a way that I look authentic in them. This philosophy is closely related to what I am as an artist.”
Chloe
“I think guys and girls today have a lot of hope when they see someone become famous overnight on the Internet. But that doesn’t correspond to reality at all. Everyone has a lot of work to do. Have patience and believe that people will hear about you in the right places and that you will eventually get where you want to be – and maybe somewhere else that you never dreamed of. Patience is the main thing in creation.”
MYT collection for both men and women is now available
also in sizes XXS and XXL. A diverse selection of individual pieces that can be combined into a complete outfit serves to highlight individuality.
Tracksuits, sports bras, leggings, shorts and T-shirts they are decorated with brand graphics and presented in bold color palettes, with modern contours that fit anywhere from the gym to the club.
Photo source: Reebok
Source: www.luxurymag.cz
