KYRA’s Spring/Summer 2025 collection seamlessly combines timeless elegance and modern sophistication with a vibrant yet balanced colour palette. Crafted using innovative fabrics and flattering fits, each piece reflects KYRA’s dedication to enhancing every woman’s beauty, with a focus on sustainability and quality craftsmanship. The SS25 collection promises to be a standout addition to any wardrobe, showcasing KYRA’s signature style and dedication to sustainable fashion.
Harmonious shades and refined designs
KYRA’s SS25 collection embodies the brand’s signature approach with vibrant colours and prints that are both bold and sophisticated. The palette includes statement shades such as curry yellow, true green and amarene red. With an eye for diverse consumer needs, the collection also offers more muted options with neutral tones such as muted blues and light sands. This duality ensures that KYRA stays true to its DNA of perfect fit and wearability for the mature woman.
New materials enrich the wardrobe
KYRA is known for its innovative use of fabrics, and the SS25 collection is no exception. This season introduces a variety of new materials including treated lyocell and modal, a twill with a subtle sheen, and delicate lurex woven into all garment categories, from knits and wovens to jerseys. This diverse fabric selection adds rich texture and visual appeal to the collection, making it an attractive choice for retailers. KYRA understands that women prefer to expand their wardrobe rather than completely overhaul it each season. As such, the new collection is designed to integrate seamlessly with existing pieces, refreshing and enhancing the wearer’s wardrobe.
Vision on growth and authenticity
KYRA designs collections for confident women, characterized by a distinctive feminine signature. Since 2003, the brand has developed an authentic identity by selectively integrating trends while maintaining its independence. This dedication has led to promising growth, supported by long-term partnerships with dedicated manufacturers and a loyal customer base.
Expanding beyond dresses, KYRA now offers a diverse range of products including trousers and knitwear, which have grown in popularity and availability. This diversification has strengthened KYRA’s position in the fashion world. Collaboration is central to KYRA’s ethos. Collections are crafted by a small, passionate team in the Netherlands, with production primarily in Europe in collaboration with trusted manufacturers, ensuring high quality and integrity.
KYRA’s dedication to inclusivity is evident across sizes 34 to 48, with each piece designed to transcend trends and provide timeless additions to any wardrobe. Active participation in international trade events such as Scoop in London and collaborations with new distributors in the UK emphasise KYRA’s global expansion whilst maintaining authenticity and quality.
Source: fashionunited.nl
