If we can’t cool ourselves with all the air conditioning in the world, it’s better to take a portion with good advertisements. The best, as they are chosen in the June 2024 ADC*RO Top. From stories with fraud to stories about life in the neighborhood and from political thanks to the power of opinions, the June ranking covers many serious topics, you don’t even have say it’s summer
Adrian Teachesmember of the ADC*RO jury, tells a little behind the scenes of last month’s campaign evaluation.
“Normally, it should have been a more apathetic month with a post-festival hangover, but it wasn’t. Many good works, a creative carpetbombing Jam Session (envious slowclap, Andreea) and two silvers that were voted quasi-unanimous: Naturli’ “I’m not a milkman”, the kind of idea that, like a good insight, is also obvious and perfectly relevant, and Cartofisseria “Crunchy on the outside, soft on the inside” a roast (pun intended) brand Sector 7, irreverent, very funny and excellently executed,” he says Adrian Teaches.
Who, what and how won, see below:
BRONZE
- And fine whore intr-o parere – Jam Session Agency & Regina Maria
- Fraud Prevention – Jam Session Agency & ING
- We have a refurbished 11 – Jam Session Agency & Flip.ro
- Find out what life is like in the neighborhood – Digitas, Publicis & TRAI by Storia
SILVER
- I’m not Papa-Lapte – Jam Session Agency & Naturli’
- Crunchy on the outside, soft on the inside – Sector 7 HUB & Cartofisserie
SHORTLIST
- Thank you – Ema Prisca & Nicusor Dan
TOP ADC*RO awards – June 2024
BRONZE
And fine whore intr-o parere – Jam Session Agency & Regina Maria
Team Jam:
Delia Chirila, Account Director
Daria Monoranu, Account Manager
Andreea Calarasu, Business Unit Lead
Vio Pintilie, Senior Art Director
Mia Mihaela, Copywriter
Marius Tudor, Group Creative Director & Copywriter
Valentin Suciu, Creative Partner
Queen Mary Team:
Diana Sicoe
Diana-Gabriela Tapuru
Christian Vago
Greta Redeleanu
Animation: Mad Animator
Fraud Prevention – Jam Session Agency & ING
Agency team:
Ovidiu Anghel, Copywriter
Diana Dalimon, Art Director
Andreea Chisalom, Sr Account Manager
Alexandra Buligescu, Group Creative Director
Roxana Ionita, Group Account Manager
Ana Dieac, Jr Creative Planner
Maria Ilie, Social Media Manager
Production house team:
Ironic Distors
Luca’s Art Film
Customer team:
Dana Nac
Corina Manole
Teodora Nitu
We have a refurbished 11 – Jam Session Agency & Flip.ro
Agency team:
Echipa Jam Session Agency:
Valentin Suciu – Creative Partner
Raluca Eftimie – Group Creative Director & Copy
Alina Nechita – Group Creative Director & Art
Ana Andrei – Strategic Communication Integrator
Anca Glisca – Account Director
Rares Chitu – Junior Account Executive
Customer team:
Team Flip:
Madalina Stanculescu – Chief Marketing Officer
Mircea Teju – Head of Brand Communication
Find out what life is like in the neighborhood – Digitas, Publicis & TRAI by Storia
Public & Digital:
Copywriter – Andreea Crivat
Art Director – Natalia Mocanu
Group Creative Directors: Miruna Dumitrescu, Ciprian Frunzeanu
Associate Planning Director Strategy – Stefan Georgescu
Senior Client Lead – Corina Tudor
Account Manager – Alexandra Hatmanu
SILVER
I’m not Papa-Lapte – Jam Session Agency & Naturli’
Agency team:
Echipa Jam Session Agency:
Andreea Ghenoiu – Creative Partner
Raluca Eftimie – Group Creative Director & Copy
Alina Nechita – Group Creative Director & Art
Stefania Cucu – Senior Art Director
Daniel Oprea – Senior Art Director
Andreea Calarasu – Business Unit Leader & Senior Strategist
Ana Dieac – Junior Strategist
Petronela Burlanescu – Social Media Manager
Anca Glisca – Account Director
Rares Chitu – Junior Account Executive
Production house team:
Luca’s Art Film team:
Executive producer: Radu Selaru
Production coordinator: Simona Dumitrascu
Jr. Producer: Viktor Condratov
Director: Letitia Rosculet
DOP: Marius Ivascu
1st AD: Theodor Ionut Popescu
Customer team:
The Naturli team:
Alexandru Milea – Brand Manager
Adrian Pasarica – Head of Marketing
Andreea Toloaca – Commercial Manager Orkla Foods Romania
AREA team:
Dr. Adriana Claudia Nicolae – President of AREA
Aldina Gheorghe – Founding member
Crunchy on the outside, soft on the inside – Sector 7 HUB & Cartofisserie
Agency team:
Creative Director – Raul Gheba
Senior Art Director – Laura Fluture
Project Manager – Blanka Horvath
Account Executive – Ana Otel
Head of Production – Raluca Babai
Post-production Coordinator – Luiza Caruntu
Managing Partner – Roxana Andrei
Production house team:
Director – iRonic Distors
DOP – Marius Besu
Edit & Comp – Dan Floroiu
Color – Razvan Dimitriu
Original music composer, orchestrator & producer – Alex Luft
Original music singer & composer – Andrei Leonte
Hero Potato Animation & Render – Marius Bob, Alexandru Doiciu (Emitter TV)
VFX Producer – Sinziana Nicola (Emitter TV)
Photographer – Halyna Vitiuk
Customer team:
General Manager – Razvan Stanulet
Marketing Manager – Maria Tudose
Marketing Specialist – Alexandra Popa
Brand strategy – Brad Florescu
Operational Project manager – Gina Stancu
SHORTLIST
Thank you – Ema Prisca & Nicusor Dan
Agency team:
copywriter Ema Prisca, art director Bogdan Dumitrache
Customer team:
Nicosor Dan
The TOP ADC*RO jury in this edition was made up of the following ADC Romania members:
Catalin Rusu, Rusu + Bortun
Laura Belc, The Geeks
Andreea Ghenoiu, Jam Session Agency
Dani Macarie, Ogilvy
Theodore Sandu
Adrian Preda, Friends\TBWA
Miruna Dumitrescu, Publicis
Ruxandra Matache
Laura Nedelschi, GRF+
Liviu Turcanu, Mercury 360
Emma Prisca
The next TOP ADC*RO edition
- The editions are monthly.
- Registration of works:
>> Any agency in Romania can register their creation/campaign for the ADC*RO Top via this form.
>> Any member of the creative communities in Romania can propose a work/campaign by email TopADC@IQads(dot)ro - Registrations for each edition can be made until the last day of the respective month.
- The judging process will last 2 weeks and we will announce the results in the middle of the next month.
ADC Romania aims to make the creative idea the most important topic of interest and conversation in the field, to defend the criteria that define the creative idea, to highlight and honor the role of the creative person within the industry.
Source: www.iqads.ro
