“On the one hand, better reflect the Group’s new positioning as an opinion leader on the major issues in the sector and illustrate its ability to innovate and reinvent itself quickly. And on the other hand, adopt a service-based approach for our priority targets ( analysts, investors, candidates, etc.) through editorial and UX design adapted to their needs.” These, according to Camille Cros, director of the Renault Group Content Factory, are the ambitions of the automobile company with the redesign of its corporate site RenaultGroup.com.
A new mobile-first platform
This new site, designed by the digital agency BETC FULLSIX, was built to offer an experience “immersive, fluid and accessible, mobile-first thinking”as the group indicates in a press release.
Also developed with eco-design and accessibility in mind, this site demonstrates Renault Group’s desire to lead a transition guided by just innovation, on an environmental and social level. “The main challenge of this redesign was to recreate the navigation experience that users experience when they sit in a new generation vehicle. We designed a navigation mode that is not only very efficient, making it possible to present a rich diversity of content on the profound transformation of an industry and its uses, but also to express it through an evocative graphic design, inspired by on-board navigation systems”explains Julien Bailly, creative director of the agency.
The navigation path has also been redesigned to facilitate the search for information, optimize the recruitment process for candidates, or even ensure regular and clear information for investors.
Source: www.e-marketing.fr
