Packlink, a platform for comparing and booking parcel shipments, gives its advice so that retailers can take advantage of the Olympic Games to build customer loyalty.
With the Paris Olympics starting on July 26, online retailers are looking to seize the opportunity to increase customer engagement and boost sales. According to Packlink, a parcel shipping comparison and booking platform for individuals and businesses, Retailers can profit from the excitement surrounding major sporting events with the help of creative solutions and ideas.
The platform specifies that by offering themed gifts such as water bottles, personalized key rings or even caps with the image of an athlete, retailers can encourage repeat purchases and strengthen relationships with their customers. By including them in a shopping cart, merchants increase the perceived value of the purchase, but also demonstrate special attention to consumers. This approach maximizes the chances of loyalty and recommendation of the store.
To make this strategy even more efficient, Packlink advises:establish minimum purchase thresholds to unlock additional sports-related items. This increases the average order value, motivating customers to buy more to receive these exclusive bonuses. These incentives create a win-win situation, increasing customer satisfaction on the one hand and driving sales growth for the company on the other.
Capturing Customer Attention
By integrating sports images and symbols throughout the customer journey, e-commerce businesses can create a “captivating” shopping experience, according to the platform. Packaging featuring symbols from different sports disciplines, national team colors, and even interactive games can increase traffic e-commerce sites.
Moreover, Promotions and contests based on these events can increase engagement customers by offering discounts during major sporting event days or by organizing online competitions with prizes and discounts to be won.
All these strategies aim to take advantage of the excitement around the sports season in order to generate more sales, according to Axelle Fossier, EU Sales Manager, High Velocity at Auctane, parent company of the subsidiary Packlink, who says on this subject: “A personalized shipment, with special attention to the customer, can fundamentally improve the image of a company.”
Source: www.ecommercemag.fr
