Sony Pictures Entertainment presents IMAX Enhanced at RIDEVU, transforming the entertainment experience in Mercedes-Benz vehicles with high-quality movies.
Sony Pictures Entertainment (SPE), in collaboration with IMAX Corporation, DTS, Inc.y Mercedes-Benzannounced that RIDEVU, its innovative in-car entertainment service, will include IMAX Enhanced movies from its vast library starting later this year. This preview will initially be available to customers of select Mercedes-Benz models equipped with the MBUX Entertainment Package Plus and an active subscription to Mercedes-Benz Connect.
The goal is to offer users an unprecedented cinematic experience inside their vehicles, carrying titles such as Venom: The Last Dance, Spider-Man: No Way Home y Uncharted from the movie theater to the car seat.
A new dimension in in-vehicle entertainment
IMAX Enhanced allows you to enjoy the iconic visual and sound quality of IMAX outside of movie theaters. This includes features such as expanded aspect ratio, IMAX-exclusive digital remastering (DMR) process and immersive DTS:X sound, which will be available in multiple dubbed languages.
“By deepening our collaboration with IMAX, we are demonstrating our commitment to immersive experiences that transform every trip,” said Pete Wood, senior vice president of digital sales and distribution at SPE.
Advanced technology for a personalized experience
The RIDEVU service will be available in the United States, Japan, the United Kingdom, Ireland and Germany, and will offer a library of thousands of titles to buy, rent or stream. Integrated into select Mercedes-Benz models, this system will allow passengers to enjoy hours of entertainment on multimedia screens inside the vehicle or on iOS and Android mobile devices.
Among the highlighted features, RIDEVU includes a screen manager to control playback from the car’s central multimedia panel, with options for individual or shared experiences on up to six screens. The contents will be available to both front and rear passengers, and in the case of the driver, only when the vehicle is parked.
Collaboration of leaders in technology and entertainment
The alliance between SPE, IMAX and DTS reflects a shared vision: to provide high-quality, personalized experiences that transcend the boundaries of the home or theater.
“We are excited to bring IMAX fans closer to their favorite movie moments with immersive in-car experiences,” said Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX.
For his part, Magnus Östberg, software director at Mercedes-Benz AG, emphasized: “Our large HD displays offer our customers the best experience, filling the cabin with vibrant colors and surround sound, like in a cinema.”
Impact on user experience
The introduction of IMAX Enhanced movies on RIDEVU not only represents a technological advancement, it redefines the way consumers interact with entertainment on the go. This development aligns with the automotive industry’s trend to integrate innovative services that prioritize comfort and personalization.
Those interested will be able to experience this technology first-hand at the Xperi booth at CES 2025, where a Mercedes-Benz E-Class equipped with RIDEVU will be available.
With RIDEVU, Sony Pictures Entertainment, IMAX and Mercedes-Benz demonstrate how technology can transform an everyday commute into a world-class cinematic experience. This collaboration not only makes an extensive catalog of movies available in IMAX Enhanced format, but also marks a milestone in the development of immersive in-vehicle entertainment.
Source: geeksroom.com
