The Rogalski Damaschin agency signs the communication campaign for the launch of the range of sustainable products of Heidelberg Materials Romania, one of the most important producers of cement, concrete and aggregates on the local market, a member of the German Heidelberg Materials group. Under the concept of “spaces of the future”, the campaign reaffirms the company’s commitment to communities, nature and the future and presents the new sustainable and digital products and services through which Heidelberg Materials Romania aims to achieve the ambitious goals of reducing carbon emissions.
„When we think about the spaces of the future, we are tempted to imagine only the technological advances and innovations, but all these are in vain if they are not human-centered. The spaces of the future are spaces that people can enjoy, grow and develop to become the best version of themselves. We wanted to talk about all these things with hope and even humor in this integrated campaign that we hope to encourage responsibility and trust.“, he explains Alina DamaschinCreative Leader&Managing Partner Rogalski Damaschin.
New products and services paving the way for the construction industry towards a circular, net-zero economy include gama evoBuild®, which includes products with up to 40% less carbon emissions, as well as digital platform hmbeton.roan integrated solution that simplifies the concrete procurement process and also offers flexibility to customers, who can manage their projects even when they are on the go.
„One of our major goals is to generate 50% of global revenue from sustainable products by 2030. All the efforts of the team are directed towards fulfilling this promise, and through this campaign we were happy to be able to do an exercise of imagination together in which design the spaces of the future and see that technology and innovation are most valuable when they benefit man and the entire planet.”, stated Bogdan ArnautuESG and Communications Manager Heidelberg Materials România.
The campaign includes two TV spots, as well as executions for online, PR and social media and was launched with an event that gave guests an immersive experience of what the spaces of the future mean.
At the same event, it was revealed the tree of Lifean artistic installation that symbolizes the connection between the rational, concrete plan and that of creativity and ideas, two poles that the construction industry constantly harmonizes.
Heidelberg Materials, present in more than 50 countries and 3,000 locations, occupies top positions in the production of cement, aggregates and concrete, being one of the largest producers of construction materials in the world. Offering services and solutions for the future, the group is a pioneer on the path to carbon neutrality and the circular economy in the construction materials industry. With total investments exceeding 520 million euros, Heidelberg Materials Romania is one of the most important producers of cement, concrete and aggregates present on the local market since 1998. The company has approximately 1,100 employees (cement, concrete, aggregates, transport & logistics, alternative fuels).
With over 15 years of activity,Rogalski Damaschinis one of the best performing communication agencies in Romania, with a portfolio of clients active in the energy, technology, financial, health, education and consumer products industries. The agency has been a member of the largest network of independent communication agencies, PROI Worldwide, since 2013 and was ranked 3rd in 2020 in the top of the most creative PR agencies in EMEA, according to the Global Creative Index by PRovoke.
Source: www.iqads.ro
