Internetics, a project presented by The Institute, announced its winners at the 2024 Internetics Premiere Gala, yesterday, November 25, at the NORD Events Center by Globalworth. During the event, 42 trophies were awarded, including 11 Gold and 28 Silver trophies. Best Digital Campaign, Agency of the Year and Digital Client of the Year trophies were also awarded.
Saatchi & Saatchi + The Geeks was designated Agency of the Year 2024with a total of 6 trophies (2 Gold and 4 Silver) and 2 nominations. Digital Client of the Year 2024 was assigned Sphera Groupwhich earned 4 trophies (1 Gold and 3 Silver) and 1 nomination.
During the 24th edition, 18 agencies were awarded: Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Dentsu Creative Romania, Digits, Jam Session Agency, Leo Burnett, Minion, MRM Romania, Ogilvy Romania, Oxygen, Publicis Romania, Saatchi & Saatchi + The Geeks, United Media Romania, v8 interactive, VML Romania, WOPA Communication, Zenith Romania.
The top of the award-winning agencies is led by Saatchi & Saatchi + The Geeks, followed by MRM Romania and Jam Session Agency, with equal points, and in 3rd place is Publicis Romania.
Saatchi & Saatchi + The Geeks was designated the Agency of the Year, earning points from the awards and nominations obtained for the projects:
- “Fly Away from Ambrosia” for Vola.ro – which won the trophy Best Digital Campanign and Gold in sections Act and React and Others, but also Silver at Digital Brand Experience.
- “Score2Skill” for eJobs Group – Silver at Best Community Engagement and nomination to Digital Brand Experience.
- “The Reader – A new endangered species” pentru Nemira – Silver la Best Community Engagement and nomination to Art, Culture, Media and Entertainment.
Jam Session Agency won 5 trophies, consisting of 1 Gold and 4 Silver. One of the awarded projects is I’M NOT A MILKSOP! for Orkla Foods, which was awarded Gold in the category Best Community Engagement. The Order a Goal campaign, made for TAZZ won Silver in the section Act and React and nomination in Best Community Engagement. The chain of good project, for Carrefour, also has a Silver and a nomination (in the sections Retail and Best Community Engagement). For the Storia campaign. Real estate clarity. Jam won a Silver at Othersand for the ING – Fraudy Tales in Fortnite campaign, received a nomination in the section Gamification.
It was tied on points MRM Romaniawho won a total of 4 trophies, including 1 Gold and 3 Silver. Among the agency’s award-winning projects is the KFC Crave Line campaign, which received Gold in the section Digital Brand Experience, Silver in the section Restaurants and a nomination in the Gamification section. Another award-winning campaign was the KFC Cook Swap, which received 2 Silver trophies in the sections Influencer Marketing and Online Video Series. Among the nominations received by MRM are the campaigns: Dorna – The Beauty of Hydration (in the sections Best Community Association and Influencer Marketing), Regina Maria Check-in Pattern (Influencer Marketing) și Coca-Cola Zero Sugar – The Art of Taking by Delia (FMCG- Drinks).
He ranked 3rd Publicis Romania which collected 3 trophies, as follows: the Music to my brain campaign, created for the Queen Maria Health Network won Gold in the section WebsitesSilver in Services and nomination to Digital Brand Experience. A Silver also received Protect All Families in the section Social Campaignsproject realized for the Accept Association. Publicis also scored points with nominations for What neighborhoods need powered by TRAI (sections Act and React and Others), created for Storia.ro. But also with Orange, the Bonus Pocus Game campaign at Best Community Engagement.
In the list of clients, Sphera Group is in first place, and PEPSICO Romania is in second place, the two companies had equal points and were tied according to the regulations. Valvis Holding and Vola.ro are in third place, also tied.
Sphera Group won at Internetics 2024 the title of Digital Client of the Year 2024 with the following campaigns:
- “KFC Crave Line” for KFC – Gold in the section Digital Brand ExperienceSilver Restaurants and nomination in the section Gamification.
- “KFC Cook Swap” pentru KFC – Silver la Influencer Marketing and Silver at Online Video Series.
PEPSICO Romania stood out as one of the top clients, obtaining several important awards. Among them are Gold (for Best Community Engagement) and Silver (in the sections Online Video Series and FMCG – Food) for the campaign “Forgive me, I watched without you” by Lay’sbut also a series of nominations that helped strengthen its position in the ranking: #DORITOSBOLDSQUAD (for the Doritos brand, in the section Influencer Marketing); Lay’s Hall of Fans (FMCG – Food) and SORRYYYYYY! (brand: Pepsi, section FMCG – Drinks).
Valvis Holding was awarded Gold for the campaign AQUA Carpatica Flavours – Wrong Labellingto sections Best Community Association, Influencer Marketing and FMCG – Drinks. This distinction contributed to the placement of Valvis Holding in the top of awarded clients, in third place, equal to Vola.rowhich received the Fly Away from Ambrosia: Best Digital Campaign trophy, a Gold trophy in Act and React and a Silver in the section Digital Brand Experience.
The competition also had a set of special prizes:
- YouTube Ads Leaderboard 2024: eJobs supports you to get better!, agency: Sector 7 Hub, brand: eJobs
- YouTube Ads Leaderboard │ People’s Choice: ING Personal: credit for personal needs at the thumb, agency: Jam Session Agency, brand: ING Bank Romania
- Long Live the Neighbor’s Goat Special Award: 15 under 15, agency: VML Romania, brand: Smartree
The Premiere Internetics 2024 Gala awarded the best interactive campaigns of the year, continuing the tradition of recognizing creativity, digital intelligence and excellence in online communication.
The communication campaign of this year’s edition was carried out under the message “Internetics. Update your clout.”, emphasizing how the festival contributes to updating the online image and prestige of all participants: from agencies and jurors to the brands they represent.
This year’s edition attracted an impressive 150 entries from 28 participating agencies and companies. The awards ceremony concluded the 24th edition of the competition and awarded the best digital campaigns of the last year.
Internetics is a project presented by: THE INSTITUTE.
Partners: UniCredit Bank, Purcari, Kozel, Globalworth, Coca-Cola, YouTube
Cultural project financed by: Ministry of Culture
Industry Partners: IAA, UAPR, ADC Romania, BRAT
Powered by: Bucharest City Hall through ARCUB
Strategic Media Partners: Pro TV, Rock FM, Euromedia, YOOH
Media Partners: IQads, SMARKBIZ, spotmedia, RADOR, Agerpres, PR Wave, EventsMAX
Traditional Partners: Netvibes, mediaTRUST
A Campaign: Gavrila&Associates
Founded and organized by The Institute, Internetics is the digital marketing festival that sets the standards in online communication in Romania. The festival awards the best interactive campaigns, technologies, sites and online promotion tools, while encouraging creativity and strategic approach. The first edition of Internetics took place in 2001, since the beginning of the shaping of the online industry in Romania, contributing during these years to its growth and development.
The Institute is a non-governmental, autonomous organization that supports the interests of the creative community in Romania in dialogue with state institutions and international organizations. Annually, The Institute brings together over 80,000 people around initiatives, projects and events. He is the founder of the Romanian Design Week, DIPLOMA Show, Internetics, Civil Society Gala and initiator of the ASAP Romania, Cartierul Creativ and Combinat programs.
Source: www.iqads.ro
