Providing DIY customized beauty solutions
Saimdang Cosmetics announced on the 23rd that it launched ‘La Pure Radiance Dual Shot’, the first product of the influencer collaboration beauty brand ‘LA PURE’. The brand name, Lapure, means ‘purer’ in Spanish and is said to contain the vision of leading consumer-oriented trends.
It is a two-in-one product that combines a peeling serum and a glowing cream, and it adopts a DIY method that allows users to adjust the ratio of the two formulations to suit their skin condition.
The first formulation, ‘Peel Serum’, is designed to effectively manage dead skin cells while minimizing skin irritation with natural flower acids. The second formulation, ‘Luminous Cream’, contains 11-layer hyaluronic acid liposomes and white complex and is said to be able to deliver deep moisture to the skin. The combination of these two formulations is said to have implemented a total of five functions in one, including exfoliation management, whitening, moisture replenishment, and radiance.
Lapure collaborated with a total of 12 influencers from the product planning stage. They conveyed the vivid voices of consumers and participated in product concept, formulation development, and design. Saimdang Cosmetics explained that with the launch of the Lapure brand, it established a new distribution model in the beauty industry by introducing a one-stop system that cooperates with influencers throughout the entire development, production, and distribution process.
An official from Saimdang Cosmetics said, “Lapurée is a brand created to lead changes in the beauty market based on close communication with consumers. “We will continue to present new trends through innovative products and distribution models.”
Kim Sang-jun, Donga.com reporter ksj@donga.com
Source: www.donga.com