Its sailor sweaters, wool pea coats and cotton sailor tops are iconic and timeless. Tricots Saint James is attracting more and more customers in Europe, North America and Asia. These three continents each represent a third of the exports of the company with 400 employees based in Saint-James (Manche), and 41% of the 60 million euros of its turnover in 2023.
“We want this share to rise to 50% within ten years, targeting new markets such as South America, Dubai, Mexico, lists its president, Luc Lesénécal. We have just launched a striped dog sweater, the Toutounière, which is selling very well in South Korea.”
A living heritage company, Saint James relies on “the excellence of know-how to reach customers abroad, like the remeshing, a fixing of the collar of our sweaters stitch by stitch, which ensures rigidity, solidity, elasticity, and makes the difference», argues the leader. The company also relies on boutiques abroad (Japan, South Korea, United States, etc.), on sales representatives in Europe and the United States and on exclusive importers in Asia.
You are reading an article from L’Usine Nouvelle 3732-3733 – July-August 2024
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Source: www.usinenouvelle.com
