Central and South American campaign video image of Samsung Electronics’ device-to-device connection platform ‘Smart Things’. Samsung Electronics
Samsung Electronics announced on the 10th that the Central and South American campaign video of ‘Smart Things,’ a platform for connecting devices that has been screened since last September, has exceeded 40 million cumulative views.
This campaign was designed to inform people that they can experience a more convenient and smart daily life thanks to SmartThings connectivity. The campaign video parodies the sitcom ‘El Chavo del Ocho’, which was popular in Latin America in the 1970s.
Samsung Electronics has made it easy and fun to connect household devices such as air conditioners and refrigerators through SmartThings. SmartThings not only allows you to remotely control and manage devices, but also creates scenarios tailored to your lifestyle patterns.
The ‘wind-free air conditioner wall-mounted’ that appears in the video is ▲power, temperature, and mode control even outside the home through SmartThings ▲’AI Comfort’ where artificial intelligence adjusts the temperature according to the situation ▲’AI’ which analyzes usage patterns and manages electricity bills You can use energy efficiently with ‘saving mode’.
In addition, the ‘Bespoke AI Family Hub’ refrigerator ▲Provides door open notifications ▲Temperature control and custom storage mode settings ▲Reduces energy usage with AI saving mode ▲SmartThings dashboard with large widgets, 32-inch full HD touch screen You can conveniently use everything from entertainment to smart home functions.
Meanwhile, as of last month, the number of Latin American users and devices registered with Samsung SmartThings increased by about 30% and 22%, respectively, compared to the same period last year. Samsung Electronics plans to further expand the SmartThings experience zone, which is currently operating at 326 locations in Central and South America, within the year.
“We started the SmartThings campaign in Latin America to let people know that they can experience a more convenient daily life through connectivity between devices,” said Cho Hong-sang, vice president of Samsung Electronics’ Central and South America division. “We will continue to expand customer contact points through differentiated campaigns and experiences and create smart homes in Latin America.” “We plan to target the AI home appliance market,” he said.
Reporter Oh Hyun-seung hsoh@segye.com
Source: www.segyebiz.com
