Samsung Electronics Neo QLED 8K product image. Provided by Samsung Electronics
Samsung Electronics announced on the 3rd that it will be the first in the industry to introduce a TV equipped with ‘Eclipsa Audio’, a 3D audio technology jointly developed with Google, at ‘CES 2025’ held in Las Vegas, USA from the 7th to the 10th (local time). .
Based on IAMF technology, Eclipsa Audio is characterized by optimizing acoustic data such as the position and intensity of sound and spatial reflections to suit the device environment, creating an immersive sound experience as if in a three-dimensional space. IAMF technology is an audio technology standard first adopted by the ‘Open Media Alliance (AOM)’, which includes various global companies such as Samsung Electronics, Google, Netflix, and Meta, and is the first open audio technology provided on an open source basis.
Samsung Electronics officially supports IAMF technology for its entire lineup, from the 2025 Crystal UHD model to Neo QLED 8K.
Samsung Electronics and Google plan to enable consumers to enjoy 3D audio content using IAMF technology through the TV-specific YouTube app.
“We plan to present the possibility of next-generation immersive audio technology through Neo QLED TV equipped with 3D audio technology at CES 2025,” said Taeyong Son, Vice President of Samsung Electronics’ Visual Display Business Division. “We will establish a new audio standard in the industry through IAMF technology.” “It was said.
“Google believes that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankowski, vice president of engineering at Google Chrome. “We look forward to seeing how creators use it to create new and innovative audio experiences.” reported.
Reporter Oh Hyun-seung hsoh@segye.com
Source: www.segyebiz.com
