Samsung Expands ‘AI for All’ Vision at CES 2025 to Make Artificial Intelligence Everyday and Ubiquitous

LAS VEGAS – Samsung unveils new Home AI strategy to improve user experience at home and away

Samsung Electronics presented its new vision of “AI for all” at the fair CES® 2025with an emphasis on providing artificial intelligence as an “everyday and ubiquitous” experience. Building on ten years of experience in the connected home, Samsung uses the power of artificial intelligence to make everyday life more personal, meaningful and powerful for users.

Jong-Hee Han, Vice President, CEO and Head of Samsung Device eXperience (DX), opened Samsung’s CES 2025 press conference by introducing Home AI’s plan to redefine the meaning of home by providing personalized services across all smart, connected devices. This strategy, with Samsung’s innovations in AI devices across mobile, home devices and displays, is a testament to the company’s long-standing commitment to human-centered innovation and bringing the power of AI into everyday experiences to make life better for everyone.

“I’m proud of how we’ve introduced new technologies and intelligence into the home, connected key devices and set the standard for the home of the future,” said Vice President Han. “This year at CES, we’re strengthening our commitment to delivering personalized experiences through the widespread deployment of AI, and we’ll continue this journey of AI leadership at home and beyond, not just for the next decade, but for the next century.”

Improvement of everyday experiences with Home AI

Jonathan Gabrio, head of the Connected Experience Center at Samsung Electronics America, detailed Samsung’s vision for Home AI, highlighting the company’s commitment to integrating artificial intelligence into the connected experience to cater to a variety of lifestyles. From single-person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines, for a customizable smart home experience.

Security and privacy are at the heart of Samsung’s Home AI strategy. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect user privacy. To meet these growing needs, the company has expanded its security measures. Now Samsung Knox Matrix protects home devices with mobile devices and TVs, with its signature blockchain technology, ensuring connected devices work together to protect everyone’s home, data and each other from digital threats. With the Knox Matrix Dashboard, a transparent privacy control, Samsung enables simplified security management throughout the connected home. As information is synchronized across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information such as passwords or PINs in a secure location.

Samsung One UI interface enables an integrated software experience across all connected Samsung devices, improving compliance, empowering users with AI-based features and providing software updates for up to seven years.

It is at the center of everything SmartThingsSamsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users worldwide. With Samsung’s trust in open innovation and partnership as its foundation, SmartThings is equipped with the latest AI technology to simplify and personalize the smart home experience for total convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and current context, analyzing even human movements and ambient sounds with the help of connected devices in the home, enabling those devices to intelligently and seamlessly adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant is designed to recognize individual voices and respond to commands in a way that best suits each user.

Seamless entertainment in the era of artificial intelligence

The latest screen experiences from Samsung, powered by Samsung Vision AI, bring unexpected user satisfaction through unparalleled personalization and exciting new features. The AI ​​Screen experience brings smart solutions to TVs, bringing Generative Wallpaper, Live Translate and Click to Search functions to users. At the heart of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences through AI functions, such as 8K AI Upscaling Pro, Auto HDR Remastering Pro i Color Booster Pro — all work behind the scenes to intelligently improve image quality. In addition, The Frame’s artistic experience expands, allowing all Samsung QLEDs to come with a digital collection of over 3,000 artworks, turning any room into a personal gallery.

Samsung’s commitment to the strategy of “Screens everywhere” reflected in new display options for its appliances, including new refrigerators with 9-inch AI Home displays and other appliances with 7-inch displays. Users will be able to enjoy enhanced features, including a variety of entertainment services, artificial intelligence features such as AI Vision Inside and direct access to the Instacart online grocery service on a wider range of products.

Using artificial intelligence everywhere

Beyond the home, Samsung AI innovations will transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners that SmartThings offers to customers, SmartThings Pro is a B2B solution that spans facilities from multi-residential buildings to retail spaces, hotels, schools and more. Since its introduction last June, SmartThings Pro enables companies to integrate to better understand energy consumption, proactively identify devices in need of maintenance and provide comprehensive control of connected solutions. Samsung is working with partners to create an innovative Future Innovation Technology (FIT) platform for larger companies and buildings to deploy automated climate control that saves energy and lowers electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration, which uses the Matter connectivity standard, to connect to compatible ships. SmartThings for Ships offers a pre-sailing mode that allows captains and crews to automate engine start and turn on temperature and light settings, saving time and energy. Meanwhile, Care Mode provides a complete overview of the ship’s power, AC system and fire alarms and will alert the captain and crew of any abnormal activity.

In addition, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EV. With the expanded ecosystem, users can now use SmartThings Find to easily locate their car, even in crowded parking lots. With the power of Home AI, SmartThings can recommend when an electric vehicle needs to be charged based on schedule and price. And if there is a power outage, battery backup mode will automatically activate, working with AI Energy Mode, to extend battery power to power essential household items.

In the automotive space, Samsung and its subsidiary Harman are continuing their promise to transform the in-car experience with new products that bring contextual awareness to the cabin. Leveraging Samsung’s UX and AI expertise, HARMAN’s new in-vehicle avatar acts as an intelligent digital co-pilot, working with Harman products such as Ready Care and Ready Vision to anticipate needs while drivers are focused on the road.

Empowering the next generation

Finally, Inhee Chung, Vice President of the Center for Corporate Sustainability, emphasized that Samsung’s vision of “AI for All” is rooted in the company’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and improved accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features to all home appliances from a smartphone.

Starting in the first half of this year, Bixby will automatically have connected devices display high-contrast text or provide voice guidance for visually impaired family members, all by simply recognizing their voice. For those who are visually impaired, AI enhances voice subtitles by reducing the foreign language audio and reading the subtitles in the language of the user’s choice.

Chung also spoke about how initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s collaboration with the United Nations Development Program (UNDP) are enabling the next generation of innovators. Today, the Samsung Solve for Tomorrow program has more than 2.6 million students in 66 countries, who are using STEM to solve challenges in their communities. Specifically, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched the digital community “Together for Tomorrow, Enabling People” and appointed the top 10 teams from the global Solve for Tomorrow as community ambassadors. Meanwhile, the Samsung Innovation Campus has helped train nearly 180,000 young people in 33 countries to work with new technologies, such as artificial intelligence, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined Vice President Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology forever. Since its launch five years ago, the Samsung Global Goals app has raised more than $20 million thanks to nearly 300 million Galaxy smartphone, tablet or watch users. In addition, the joint work of Samsung and UNDP through the Generation17 initiative continues to inspire outstanding young leaders around the world who are mobilizing their communities to achieve global goals.

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About Samsung Electronics Co. Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, home appliances, network systems and memory, system LSI, foundry and LED solutions and provides a seamless connectivity experience, through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom at www.samsung.com/rs/news
Photos: Samsung

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