Samsung unveils new innovations at First Look 2025

Samsung brings Samsung Vision AI to its widest range to date – including Neo QLED, OLED and QLED – with intelligent, adaptive displays that redefine user interaction and smart living.

Expanded Samsung Art Store and The Frame range, including the new The Frame Pro, Neo QLED and QLED, bring premium art experiences to more homes.

New display technologies and strategic partnerships highlight Samsung’s vision for a smarter, more connected future.

Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, showcasing its latest advancements in AI-powered displays and devices designed to enrich everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990 and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform displays into adaptive, intelligent companions that simplify everyday life.

“Samsung sees TVs not as simple devices for passive consumption, but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re rethinking what screens can do, connecting entertainment, personalization and lifestyle solutions into a harmonious experience that simplifies your life.”

This press release is based on the global release from Samsung at the international technology trade show CES in Las Vegas. It highlights many of the novelties that were presented, but at the time of writing it has not yet been confirmed which of them will be available on the Nordic market. More information will be provided at launch time.

Samsung Vision AI(1): Smarter, adaptive screens for trouble-free everyday life

Samsung Vision AI represents the next step in Samsung’s journey towards delivering intelligent, intuitive and seamless display experiences. By being aware of its surroundings, adapting to user preferences and autonomously delivering intuitive functions, Samsung Vision AI transforms displays into smart companions that enhance entertainment, simplify interaction and seamlessly integrate into the connected lifestyle.

At the heart of Samsung Vision AI are the personalized features that redefine how users interact with their screens.

• Click to Search provides instant information about what’s on screen – whether it’s identifying an actor or exploring the displayed content – ​​all without disrupting the viewing experience(2).
• Powered by an on-device AI translation model, Live Translate reduces language barriers with real-time subtitle translations so viewers can enjoy global content seamlessly(3).
• Generative Wallpaper turns screens into dynamic, personalized art canvases, allowing users to create images that perfectly suit their taste or occasion.

In addition to personalization, Samsung Vision AI positions displays as central hubs for a smarter lifestyle through integration with the SmartThings ecosystem:

• Home Insights provides real-time updates about your home environment, including security alerts and daily updates that provide an overview of the home, whether users are at home or away.
• Pet and Family Care keeps a watchful eye on your loved ones and records the activity of both pets and family members. It improves comfort by automatically adjusting the room settings, such as to dim the lights when a child falls asleep, while providing real-time updates and recording events via the TV.

Samsung Vision AI also delivers unprecedented advances in picture and sound quality, making every moment on screen captivating. AI image and sound technologies on the device analyze content and environmental factors in real time and adjust images and sound to provide an optimized experience. Whether the user is immersed in a dramatic movie, watching a high-energy sports match or enjoying a late-night show, Samsung Vision AI ensures stunning clarity, immersive sound and a seamless connection to the environment.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features such as Click to Search and Live Translate, along with ground-breaking products such as the AI ​​companion Ballie and Smart Monitor M9 with Copilot, have received the prestigious CES Innovation Award 2025.

Samsung brings Samsung Vision AI to its widest range yet

Samsung ushers in a new era of display technology with Samsung Vision AI features now integrated into the most comprehensive range ever – including Neo QLED, OLED, QLED and The Frame models. The expansion underscores Samsung’s commitment to bringing intelligent, adaptive displays to more users and redefining what’s possible in home entertainment and smart living.

At the forefront of innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unmatched performance, elegant design and smarter experiences. Powered by the latest NQ8 AI Gen3 processor, the TV utilizes a number of on-device AI features to improve picture quality, sound clarity and the overall viewing experience:

• 8K AI Upscaling Pro: Upscales lower resolution content to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame by frame and applies scene-adaptive color enhancement for lifelike images and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimize audio components such as speech, music and sound effects, resulting in clear and balanced sound.
• Color Booster Pro: Enriches the color expression with AI-powered scene analysis and enhanced image processing for each image.
• AI mode: Adaptively optimizes picture and sound using AI-based content recognition and TV area analysis for an optimal viewing experience in any environment.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it offers a truly sophisticated entertainment experience.

A new view of art: Expanding the Samsung Art Store and introducing The Frame Pro

Samsung continues its commitment to blending art and technology with the expansion of the Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame series. Together, the innovations strengthen Samsung’s mission to make art more accessible, personal and integrated into everyday life.

The Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and Magritte and Basquiat. In 2025, this expanded collection will be available not only on The Frame and MICRO LED series, but also on Neo QLED and QLED models(4)giving Samsung users more ways than ever to turn their screens into personal art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model in the range, which enhances the art and entertainment experience with advanced Neo QLED picture quality – delivering brighter colours, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI processor, The Frame Pro offers unmatched image quality for both art and video content. It also comes with the innovative Wireless One Connect, which allows for more flexible installations that fit perfectly into the environment.

To further strengthen its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art exhibit for the globally renowned event.

“Our mission is to empower the world of art, and having Samsung as our official global exhibition partner helps us break down physical and digital barriers so more people can experience art in innovative and meaningful ways,” says Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and Samsung Art Store, art lovers can bring world-class works into their homes and change the way they engage with and appreciate art.”

Creating the future of screen technology: Premiere 5 and MICRO LED Beauty Mirror

At First Look 2025, Samsung unveiled Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, Premiere 5 introduces an interactive touch feature that allows users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, with Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also demonstrated its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflection and transmission functions with personal beauty insights and shows how cutting-edge technology can improve daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

Fostering innovation through open partnerships in AI

Samsung Vision AI also offers unlimited potential by incorporating various third-party AI platforms, paving the way for even more intelligent and personalized experiences and expanding the AI ​​display ecosystem.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors with Microsoft Copilot. This partnership will enable users to seamlessly search for relevant information about on-screen content using a remote control or voice commands, and to explore a wide range of Copilot services, including personalized content recommendations available through the screen.

Source: it-kanalen.dk