With Vision AI, Samsung is adding several fun features to its connected TVs. Among them: a tool for analyzing on-screen content and an automatic subtitler. We were able to preview them at CES 2025.
Unsurprisingly, artificial intelligence is everywhere at CES 2025 in Las Vegas. After smartphones, headphones and glasses, generative AI is coming to televisions. Samsung unveiled several new features for its Tizen OS screens on January 5, with a new brand called “Vision AI” (and not Galaxy AI, like on smartphones and tablets).
Is artificial intelligence on a TV really useful? We have seen Vision AI in real life, here are its features.
Real image recognition: Vision AI has several good ideas
In 2025, Samsung is banking on artificial intelligence to sell televisions. A novelty which is not really a novelty since the AI did not wait for ChatGPT to arrive on TVs. Indeed, most recent models already use algorithms to improve the image or sound. It is not on these aspects that Vision AI stands out, but on functionalities closer to what giants like OpenAI or Google offer.
One of the best features of Vision AI is the recognition of on-screen content, using an image analysis model. Samsung’s idea is simple: ask your TV who the actor on the screen is, what dish is on the table or in which city the film takes place. The TV takes a screenshot, sends it to a model and answers the question.
This image recognition can also be used to make personal requests, by analyzing the feed from your surveillance camera. Samsung is banking on the TV becoming an intelligent control screen, which is no longer content to passively display images.
Automatic subtitles could transform our relationship with foreign language content
Another intelligent novelty: Samsung is integrating a text transcription system with an integrated translator into its televisions. Any program can be subtitled in real time, even if it does not have subtitles.
We were able to see a demo with a rather clumsy translation (there were several French errors), but Vision AI seems to be doing well. This tool could prove crucial for understanding content in different languages.
Your hand rather than the remote control: an interesting use of the connected watch
Are you tired of losing your remote control? Samsung has an idea with Vision AI: replace it with your fingers. Concretely, the Korean brand imagines a world where owners of a Galaxy Watch connected watch could control a cursor on the screen with their hand and fingers. This function belongs to the Vision AI suite, since it uses artificial intelligence to convert movements.
Other functions imagined by Samsung: an intelligent manager of your connected home, a chatbot integrated into the TV (a priori with external models like GPT and Gemini, in addition to Bixby in countries where it is efficient) and a system for generating messages. wallpapers. The company is betting on a complete shift towards generative AI, even if certain functions do not seem suitable for consumption on the big screen.
After Samsung, other television manufacturers should take advantage of CES to announce models designed for artificial intelligence. LG notably plans to add a Copilot button on the remote control of its new models to speak to the Microsoft chatbot.
Source: www.numerama.com
