Samsung he announced the acquisition of Oxford Semantic Technologiesa British startup specializing in technology knowledge graph. This strategic move aims to enhance the artificial intelligence capabilities of Galaxy devices, offering increasingly personalized AI experiences to users.
Knowledge graphs store information in an interconnected network of related ideas, simulating human reasoning. This technology can significantly improve the personalization of AI applications, especially for the AI built into Samsung devices.
Paul Kyungwhoon CheunHead of Samsung Research and CTO of Samsung, said:
“As consumers around the world increasingly demand personalized AI experiences, the acquisition of Oxford Semantic Technologies will further strengthen Samsung’s strong capabilities in knowledge engineering. This acquisition represents another important step forward in our commitment to providing tailored AI experiences, based on our benchmark technology innovation.“.
Long-standing collaboration
Samsung collabora con Oxford Semantic Technologies dal 2018 on several projects. With this acquisition, the Korean company intends to secure advanced engines for the personal knowledge graph. These charts integrate information and context from different services and apps, improving the user experience by adapting over time to individual preferences and habits.
When combined with on-device AI, this technology enables highly personalized user experiences
Personal knowledge graph technology, combined with on-device AI featured in the Galaxy S24 series, enables highly personalized user experiences, while protecting sensitive personal data within the device. This feature will extend to all Samsung product lines, not just mobile devices.
Samsung’s commitment to AI
Earlier this year, Samsung launched Galaxy AIa set of AI tools aimed at improving user experience with features such as real-time translation, image generation, and improved photo editing. With AI becoming increasingly central to mobile devices, Samsung is focused on continuously improving these tools.
Since Samsung introduced Galaxy AI, it has integrated AI features into a number of Galaxy smartphones, starting with the Galaxy S21 series and the foldable Galaxy Z Fold3 and Flip3. Recently, the company unveiled its new foldable smartphones, Galaxy Z Fold6 e Galaxy Z Flip6with Galaxy AI capabilities optimized specifically for these unique form factors.
The acquisition of Oxford Semantic Technologies represents a further step forward in Samsung’s strategy to stay at the forefront of mobile AI in an increasingly competitive market where other giants like Google and Apple are also stepping up their efforts in mobile AI.
Source: www.tomshw.it
