Samsung will soon introduce a new version of the Bixby assistant

Society Samsung this month will introduce a series of new flagship smartphones Samsung Galaxy S25 and with it a number of software improvements within its ecosystem and superstructure One UI 7. It should also include an old-fashioned voice assistant Bixbywhich will be according to the portal 9to5Google improved generative AI.

The video is tempting for the improved assistant

When the series was released early last year Galaxy S24so its new superstructure One UI 6 brought several new improvements with integrated AI. The absence of the long-time proprietary voice assistant was a surprise Bixby. Instead, Samsung offered users an AI assistant Gemini from Google.

However, Samsung has now released a trailer featuring the voice of an unknown assistant. The video begins with a shot of several smartphones of an unpresented series Galaxy S25which are arranged so that the light shining through the cracks resembles a symbol of artificial intelligence Galaxy AI. Then a familiar microphone appears on the screen with a voice asking: “Hey, when is the Samsung Galaxy Unpacked?”.

The microphone icon has according to the portal 9to5Google point to the return of the Bixby voice assistant in the Galaxy S25 series, which will be enhanced with generative AI. Assistant Bixby was recently unveiled in China, when a series of foldable smartphones was introduced Samsung Galaxy W25which is intended exclusively for the Chinese market.

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The new version of Bixby is said to be able to help AI understand users’ complex questions and even analyze their uploaded videos. It will also automatically display text in high contrast or provide voice guidance for visually impaired users. We will learn more soon January 22 at the press conference Samsung Unpacked 2025when the series will be presented Galaxy S25.