Premiere for the local launch of Samsung’s new foldable phones: more than 500 consumers from all over the country were invited to explore and experience the new universe of Galaxy AI.
Samsung Electronics launched in a unique event at UNDA the newest models of foldable phones in the Galaxy universe: Z Flip6 and Z Fold6, thus marking a reference moment in the evolution of mobile technology. The event was also opened to the general public for the first time, as an invitation to experience what the Team Galaxy universe is all about for a day. More than 500 participants, fans of influencers from the Samsung community, had the opportunity to receive an invitation to the event through an online contest. Fans from all over the country: Iași, Cluj, Botoșani or Timișoara joined the event and enjoyed the interaction with their favorite influencers, while they created photo and video content together using Galaxy Z functions with AI.
#BeTheTrend with Galaxy AI
The local launch of the new foldables was reinterpreted in Romania under the event #BeTheTrendParty – the first Samsung launch that brought together consumers, brand ambassadors, influencers, press and VIPs. With the invitation to be among the first to test the new foldables and create new content trends for TikTok, starting with Galaxy AI innovation, consumers joined the event in large numbers and enjoyed the entire experience. They had the opportunity to discover with their favorite influencers, how AI functions are innovating the way they converse, express themselves or create content for online. Five activation spaces were created specifically to demonstrate the innovations brought to foldables so that participants could explore the potential of AI with each pose or function tested.
“We believe that AI will change the way we create content forever, and we trust that new products will help users to enhance their creativity and help you create higher quality content. We increasingly see that the smartphone and social media trends cannot be separated, so we develop technology that is fun, easy to use and adapted to the trends that content creators and consumers create in digital. We wanted to illustrate all of this at the launch event for the 6th generation Galaxy Z series phones, where Galaxy AI played the role of co-creator of content for attendees.“, said Tiberius DobreVice President of Samsung Electronics Romania.
Bringing the future into the present
During the #BeTheTrendParty event, Bogdan Dracea and Tiberiu Dobre – Vice President of Samsung Electronics Romania, tested the functionality of the new foldable phones live, together with five of the Team Galaxy influencers. They demonstrated Galaxy AI features, interacted with their fans and created photo and video content together for the first time using the new Galaxy Z Fold6 & Z Flip6 phones.
Thus, the participants could see live how Sînziana Iacob and Lorena Şerban used the function Circle to Search, and they found an article of clothing on the Internet in a few seconds, with a single gesture. AI Interpreter helps you make content from anywhere in the world and communicate with people from other countries, without language being a barrier, as Radu Constantin demonstrated to the guests that he can converse with another person extremely simply through this function. With AI Editor, Bogdan Techeș showed how you can quickly add, remove elements from photos or edit them again Chat Assist helped Theo Zeciu with suitable and creative ideas for the descriptions of the photos he was going to post online. Also, one of the spaces offered the opportunity to test the phones and support from Samsung’s approved team, for all the technical details that the participants wanted to know.
Finally, to make the party atmosphere complete, the guests were able to enjoy the music provided by Olivia Addams and Rareș, in a vibrant and creative concert.
“Every year, we strive to get closer to consumers through innovations that aligns with their trends and needs. Through this event, we aimed to facilitate the connection between Galaxy AI features and the multitude of contexts in which they can be put into practice to make our lives easier. We wanted this launch to represent a moment when not only our brand ambassadors, but also direct users who love the Galaxy Z series and use their phones to make their daily activities easier or more intuitive, can create content and launch tomorrow’s trends with us.” he declares Simona PanaitMarketing Director of Samsung Romania and Bulgaria.
Gen Z la #BeTheTrend Party
For Samsung, members Generation Z have become a source of inspiration, especially when it comes to how they consume and interact with trends. Young people are an important audience for the company, who have always been ready to embrace the latest technologies, and members of Gen Z are among the first to integrate the latest trends or emerging technologies into their work. Thus, #BeTheTrend Party represented the context through which the brand connected the innovation the new generation of foldables with social media trends, specifically from TikTok, and created the opportunity for participants to connect their passion for content creation with the Galaxy Z universe with AI.
The event gathered over 800 people, including members of Team Galaxy, influencers, opinion leaders, journalists and stars, among whom we can mention: Alina Eremia, Nicole Cherry, Cosmin Seleși, Lili Sandu or Sore.
Top news from Samsung
During the event, Samsung presented the new products: Galaxy Z Flip6, Galaxy Z Fold6. The new products bring together AI technology and innovative foldable design, transforming the way we interact with our smartphones. From the function FlexCam, with automatic zoom, up to Note Assist or Circle to Search, AI features show us how everyday activities can become easier.
Galaxy Z Flip6 impressed attendees with a sleek and compact design, a larger battery, and a 50MP camera. It features an advanced cooling system and the FlexCam function for quality selfies and group photos.
Galaxy Z Fold6 it has a 7.6-inch main screen, ideal for multitasking. With an ultra-slim 12.1mm design and AI features like Circle to search and Live translationimproves the everyday experience of consumers.
Availability
The new products will be available in Romania from July 24 on samsung.com/ro and in partner stores.
Samsung inspire the world and shape the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearables, tablets, home appliances, network systems and memory solutions, LSI system, semiconductor manufacturing and LED solutions by providing a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.
Source: www.iqads.ro
