Sanjo, a national footwear brand and now also a clothing and accessories brand, presents its latest collection for autumn/winter 2024/25. “Football Mountaineering” is a contemporary tribute to the football memories of the 80srescuing the essence of an era in which the brand proudly supported local football teams. But Sanjo does not limit itself to the past; it transforms it, innovating with an approach that combines the vibrant energy of the king of sports with the simultaneous serenity and robustness of mountain landscapes.
“Football Mountaineering” surge como um dynamic dialogue between the football field and the mountainproposing a narrative in which each piece represents a stage of a journey, from warming up on the lawn to conquering the summit. This original approach is marked by the combination of distinctly sporty silhouettes with solid technical details.
This collection is a contemporary tribute to the memories of football in the 80s, recapturing the essence of an era in which the brand proudly supported local football teams.
Photo: @Sanjo
Vítor Costa, Creative Director of Sanjo, highlights in a statement the intention behind this collection: “We wanted to create an exciting fusion between football and the mountains, through an idea that combines the vibrant rhythm of sport to the functionality and style of mountain clothing. This is a versatile approach that I hope will appeal to both football fans and outdoor adventurers. Furthermore, we did not want to leave out the street style touch that brings the emotional and aesthetic appeal that is so characteristic of Sanjo.”
The color palette is a celebration of natural and sporting elements, with stadium-inspired greens and blues contrasting with the earthy tones of the mountains.
Photo: @Sanjo
The collection’s aesthetic is marked by modern and functional cuts, with technical fabrics that provide comfort and protection. Among the materials chosen, burel wool stands outa symbol of Portuguese textile tradition, and cordura, known for its strength and waterproofness. These durable materials are complemented by lightweight, breathable fabrics, typical of sports uniforms, ensuring a perfect combination of style, functionality and comfort. sustainabilitya growing concern in the fashion industry, also takes center stage, with the use of recycled materials and production processes that aim to minimize environmental impact.
The line includes trousers, denim jackets, hoodies and t-shirts, all with details that evoke the club’s heritage of the 80s.
Photo: @Sanjo
In addition to the technical and functional aspects, the collection includes a wide range of pieces that appeal to both vintage and contemporary tastes. The line includes trousers, denim jackets, hoodies and t-shirts, all with details that evoke the club’s heritage of the 80s. The palette of hearts is a celebration of natural and sporting elements, with stadium-inspired greens and blues contrasting with the earthy tones of the mountains.
The collection emerges as a dynamic dialogue between the football pitch and the mountain, proposing a narrative where each piece represents a stage of a journey, from warming up on the pitch to conquering the summit.
Photo: @Sanjo
“Football Mountaineering” is more than just a fashion collection; it’s a celebration of history and innovation, a tribute to Sanjo’s roots and a vision for the future.
Source: www.must.jornaldenegocios.pt
