Online stores can then accurately inform customers about the whereabouts of their packages just before the holidays.
Logistics tech company Sendcloud from Eindhoven provides this package tracking via WhatsApp out.
This is in addition to the tracking features that carriers offer. Moreover, the WhatsApp feature is independent.
The consumer does not have to think about whether he should look at the PostNL, DHL or DPP app or that of Bol or Coolblue. As long as the online store is a Sendcloud customer, it can offer package tracking via WhatsApp.
Tracking updates therefore play a crucial role in the customer experience: one in five consumers will not return to a webshop if the tracking information is not in order.
WhatsApp notifications have an open rate of almost one hundred percent.
Source: www.emerce.nl
