Optimization, website redesign, or even a better e-reputation: there is no shortage of objectives that lead to calling on a writing agency.
You have certainly already felt this unpleasant feeling when reading freshly delivered content. The grammar and syntax are certainly impeccable, but the language goes in circles, repetitive and without depth… This impression of reading a boilerplate, almost generic text. No doubt, AI has struck again!
Let it be said: there is no question of choosing a camp, that of the technophiles who no longer swear by AI, or on the contrary the techno-skeptics who reject it altogether! The truth is that while AI is damn good when it comes to dumb work, it lags a little behind when it comes to creation of qualitative content essential for SEO.
While the copywriting industry has been shaken up somewhat by ChatGPT in 2022, the copywriting agency Senekshe has chosen to go against this trend from 2023. We show you behind the scenes of a beautiful French digital company, which gives pride of place to human intelligence !
An unparalleled customer experience
Creating content is a long and tedious process! And that’s without mentioning the quality, which must necessarily be there to provide performance in terms of traffic and conversions.
So, if you want to strengthen your content strategy without spending too much time on it, Senek is a good solution. What makes it a different writing agency? A simple and intuitive centralized platform! By calling on its teams, you benefit from:
- A quick ordering process: Thanks to a detailed but simple to complete editorial brief form, the transmission of editorial instructions is done in less than 5 minutes;
- Better monitoring and project management : from attribution to receipt of the final version, the status of the content is accessible in the blink of an eye;
- Unbeatable deadlines: an express option to receive its content in 48 hours, and otherwise 6 working days;
- Need to rework your content : comments and revisions are unlimited and free;
- Features designed for big projects : possibility of working in groups and managing your teams.
Editors trained to the best standards
In SEO, Bill Gates’ old adage “Content is King” has never been more true. And what other guarantor of good content than the web editor? This is why Senek takes the step of pampering his editors by considering them as his clients.
Senek guarantees its editors an increase in skills and a “seamless” experience:
- Of the briefs completsenriched with guidelines, good practices and recommendations;
- A training of editors according to the best web standards: for quality, SEO-optimized content;
- Cutting-edge SEO tools : Senek provides its editors with the best tools on the market to guarantee perfectly referenced, effective and sustainable content;
- Personalized follow-up: editors benefit from ongoing support with advice to improve each project.
Senek has a network of hundreds of professional SEO writers trained in best writing practicesaccording to agency requirements.
With a success rate of 18% to their selection process, Senek expects a certain level of requirements in return.
Specialists for each sector and format
Senek has experts specialized in their preferred fields and themes in order to assign a web editor familiar with the challenges of each sector. The agency offers optimized content on more than 40 themes and more than 20 formats. The goal? Reach your target every step of the way:
- Blog posts;
- Landing pages ;
- Prospecting and marketing emails;
- Articles Google Discover ;
- Pages Wikipedia ;
- White papers;
- Press releases.
Senek also aims to eventually expand its expertise to various video and infographic formats to become the agency for all content web. And this, in different languages from 2025.
Operational efficiency
Ultimately, the web writing sector is less impacted by AI than content creation more broadly. Because writing original, relevant text with a good level of information to stand out from the crowd in SEO requires real intelligence which always seems beyond the reach of AI.
Like other leaders in their sectors such as Le Bon Coin or Doctolib, Senek succeeds by optimizing operations and simplifying all stages of the chain. Because the sinews of war are save time while raising the level of quality.
By defining well-oiled processes and centralizing all tasks in a single platform, Senek has eliminated fragmentation. Everything is done in 1 click. No need to dig through your files to find best practices. No more need to copy and paste from one tool to another to retrieve the SEO semantic field, look for ideas or even check spelling.
This allows to free up time to support brands in their projects in a dedicated and tailor-made manner: from the project manager, for ambitious projects, to the content manager, to guarantee compliance with a strict editorial strategy.
This is what Senek calls “human intelligence.” No wonder the content agency is on the rise!
Source: www.e-marketing.fr
