Sephora campaign
For its new campaign deployed since the beginning of November and orchestrated by the BETC agency, Sephora is reinventing traditions for a celebration like no other.
In collaboration with BETC Etoile Rouge and BETC Fullsix, Sephora is nourishing its new brand signature “We Belong To Something Beautiful”, by escaping from classic family traditions. By offering inclusive and daring celebrations, the brand wants to celebrate what makes the magic of Christmas: being together. It was director Tess Lochanski who focused on the creation of the film, wishing to evoke an ode to the friends and families chosen.
A European campaign
The film thus traces the gift of beauty which becomes the link that brings people together, depicting the construction of a common tree in the middle of a park. A parallel which reminds us that belonging to a community gives confidence and helps us to flourish whatever our relationship with beauty. With the central code of the reinvented tree surrounded by a thousand and one baubles, the campaign is broadcast in EU countries and the United Kingdom, on TV, in VOL, DOOH and OOH, as well as at points of sale and in social media.
Source: www.e-marketing.fr
