Businesses take note: The new WhatsApp sticker for Instagram Stories directs followers directly into a WhatsApp chat.
Instagram has introduced a new feature that is particularly interesting for companies: the WhatsApp sticker, which has now been added to the sticker overview in the app. This allows users to switch to a WhatsApp chat directly via Instagram Stories. This offers a sensible alternative to DM communication. Companies can therefore significantly simplify communication with their followers and respond to inquiries more quickly.
By integrating WhatsApp into Instagram Stories, the contact path – especially for business conversations – is significantly shortened. This innovation offers direct added value, particularly in e-commerce and for service requests, as customers can easily get in touch with an account and, for example, ask questions or place orders. Martijn Cales gives an insight into where the new sticker can be found on Threads.
Post by @martijncales
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For companies that use Instagram heavily, this is another step in Meta’s cross-media integration. Anyone who links their WhatsApp Business number should definitely test the new sticker in order to benefit from faster and more direct customer communication.
The WhatsApp sticker is not yet available to all users, but is expected to be rolled out extensively in the near future. Companies and creators should therefore keep an eye on availability in order to be able to use the feature immediately as soon as the feature is rolled out to their accounts.
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Source: onlinemarketing.de
