Sky Deutschland and FC Schalke 04 enter into a partnership

Sky Deutschland is starting a cooperation with FC Schalke 04: the match between FC Schalke 04 and NAC Breda will kick off this Wednesday.

Sky Deutschland and the Media House of FC Schalke 04 will jointly develop content formats. The new content will then be available on Sky Sport for customers of Sky and Wow and the club channels. Sky will increasingly broadcast the Knappen’s test matches on the Sky Sport platforms and channels.

This Wednesday (September 4th), Sky Sport will broadcast the friendly match between FC Schalke 04 and the Dutch first division club NAC Breda live. Another part of the partnership is the inclusion of players and officials from the club in Sky formats.

Sky Deutschland and FC Schalke 04 in raptures

Hans Gabbe, Senior Vice President Sports Rights & Commercialization Sky Deutschland, says: “FC Schalke 04 is one of the strongest brands in German football with a long tradition and national appeal. In this respect, the club is a very good partner that helps us to make our program even more attractive (…).”

Marc Siekmann, Director of Communications at FC Schalke 04, joins in the joyful mood: “Sky has been a strong partner of German football for many years and will support the club with its extensive experience in the field of moving images in the development of our Media House. Every day, our Media House produces exciting and unique content that will now reach many more football fans via Sky’s platforms. We are also looking forward to developing new formats to create added value for our approximately 186,000 members and millions of fans.”

_{Source: Sky Germany}

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