Support for globalization, including participation in domestic startup Vivatech
The Korea Small and Medium Venture Business Corporation announced on the 25th that it signed a business agreement with Publicis Group, located in Paris, France, to support Korean startups entering Europe.
Publicis is a global advertising marketing group that hosts Vivatech, Europe’s largest startup exhibition, and operates over 330 branches across 100 countries around the world.
Seokjin Kang (right), Chairman of the Board of Directors of SMEs and Startups, is taking a commemorative photo with Publicis Chairman Maurice Levy after signing a business agreement in Paris, France, on the 22nd (local time). Medium vacuum provided
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With this agreement, the two organizations plan to invite promising Korean startups to the Vivatech exhibition held every May and June and prepare local networking and marketing support measures.
SMBA plans to select excellent startups to support their participation in Vivatech and strengthen corporate competitiveness in Europe through Publicis’ professional public relations advice.
“This agreement is an important first step for Korean startups to achieve better performance in the European market,” said Kang Seok-jin, chairman of the SMBA. “We will work with Publicis to provide continuous support to help domestic startups successfully settle in the European market.” “I won’t,” he said.
Reporter Kim Cheol-hyeon kch@asiae.co.kr
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