According to an analysis on smartphone market in Africa conducted by Canalysrevealed moderate but significant growth in the third quarter of 2024, up 3% year-on-year, reaching 18.4 million units sold. The forecast for 2025 is no better, with one expected growth of 1%.
In detail, the growth of the smartphone market occurred in a context characterized by economic uncertainties, inflation and energy volatility. Despite stabilizing currencies in some areas and easing pricing pressures, issues such as rising operating costs and weak consumer demand persist. Indeed, Canalys highlighted that the future of the market will depend on the ability of governments and suppliers to address these structural obstacles.
Among the various African countries, theEgypt stands out for truly significant growth, recording a 34% increase in smartphone shipments, success attributed to localized production which has drastically reduced dependence on imports. In fact, the smartphone import bill dropped by 99% in the first half of 2024 compared to 2021.
On the contrary, the Nigeriadespite being the second largest market on the continent, saw modest growth of 1%. The devaluation of the Naira has weighed heavily on consumer demand. Since the beginning of the year, the currency has lost almost 70% of its value.
Il South Africaafter six quarters of double-digit growth, recorded a significant decline 10% in smartphone shipments. Economic uncertainties and rising prices have slowed down consumer spending. Also the Kenya suffered a similar decline of 10%, attributed to high fuel costs and production difficulties. The Moroccoonce one of the most promising markets in North Africa, has seen a drastic drop of 24% due to the increase in import taxes.
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The study of Canalys rha reported that the average price of smartphones decreased by 6% in the third quarter of 2024. Smartphones under $100 saw a surge of 35%, reflecting the growing demand for affordable devices.
TRANSSION confirms itself as market leader with a share of 50%thanks to the strong growth of the iTel brands and the competitive offers of Infinix and TECNO. Samsung instead it suffered a significant contraction in sales (-30%)While Xiaomi got one growth of 13%. Realme recorded an impressive 101% increaseWhile OPPO saw its sales grow by 22%. HONOR marked an extraordinary growth of 287%.
Source: www.hwupgrade.it
