Sneaker and clothing online retailer Wethenew improves seller integration

Building trust and security is a core issue in digital transactions. Providing the best possible experience in digitalpurchase and resale of streetwear productsthrough a secure and reliable platform emphasizing the authenticity and quality of the products offered, this is the mission pursued Wethenewa retailer specializing in the online sale of limited and authentic sneakers and streetwear clothing. To do this, the latter has partnered with Onfidoa company operating in the digital identity verification sector, in order to improve the integration of its sellers in complete security.

Streamlining User Onboarding with AI

With a AI powered solutiondirectly integrated into the sellers’ account creation process, Onfido allows Wethenew toautomate and centralize verification checks of their identity.

Thanks to that solution « plug and play »sellers sign up by simply taking a photo of their ID and a selfie. Onfido first verifies that the ID is authentic and not fraudulent, then matches it to the user’s face, ensuring that the person presenting the ID is the rightful owner and is physically present.

The service offered, assures Onfido, allows us to save time and increase our efficiency, while guaranteeing Wethenew the security of its network of reseller partners. Users can start their digital journey anywhere, anytime, through a simple and user-friendly online experience that meets regulatory requirements.

More security and compliance

Wethenew also ensures that it remains compliant with the French and European regulations, such as AML (Anti-Money Lauding) and KYC (Know Your Customer). An essential function for any company operating in a digital context, KYC requires and enables the verification of the identity of its customers, while continuously assessing and monitoring the associated risks.

The collaboration with Onfido has generated significant results for Wethenew:

1. – 100% of active sellers have been verified ;
2. – 92% of checks are now done automatically ;
3. – The vendor onboarding process has been significantly acceleratedwith 87% of validations completed in less than three minutes.

“Onfido has been a key partner in our Quest for compliance for our seller platform. Their support and the seamless integration of their solutions into our systems have enriched our product offering. The collaboration with Onfido has proven to be both smooth and efficient, marking an important step in the evolution of our platform.“, souligne Aymeric Saves, lead product manager.