Social trends: Autumn vibes and posts with purpose

Social trends: Autumn vibes and posts with purpose

Would you like to know which content ideas you can currently use to increase your reach? In this article we introduce you to the latest social and influencer trends that will provide you with the inspiration you need.

Whether Brat Summer, Spooky Season or Christmas Vibes: If you want to be successful on social media, you should go with the seasons. The current social trends make this clear once again, while the latest developments in influencer marketing suggest a reversal of the AI ​​trend.

Fall hashtags

Although hashtags no longer have the status they once did (particularly on Instagram and LinkedIn), they can provide valuable insights into currently popular topics that can also provide brands with inspiration for their own social strategy. Which hashtags are currently trending Nice Berlin evaluated as part of a trend research report for October. The ten top hashtags in the fashion/lifestyle area on TikTok make it clear that everything is currently focused on the topic of autumn:

  1. #fashion
  2. #autumn
  3. #fall
  4. #autumnvibes
  5. #shopping
  6. #luxury
  7. #inspo
  8. #outfitcheck
  9. #cozy
  10. #spookyseason

It looks similar on Instagram. The following terms are among the most used hashtags:

  1. #explore
  2. #fashion
  3. #beautiful
  4. #halloween
  5. #autumn
  6. #fall
  7. #october
  8. #leaves
  9. #spooky
  10. #autumnvibes

Although Halloween is over and autumn is approaching winter, marketers can still take inspiration from October’s trending hashtags. This suggests that users are currently particularly interested in seasonal content. Whether it’s an autumnal newsletter design, participation in current trends or campaigns that slowly get you in the mood for the upcoming pre-Christmas season – brands can’t go wrong with lots of atmosphere, cosiness and holiday spirit at the moment. And with Black Friday and the holiday season there are also some touchpoints for lucrative campaigns and social commerce.

Infoencing, ethical influence and AI idols

What developments will shape influencer marketing in 2025 Reachbird predicted as part of a current trend report, for which the agency surveyed 23 industry experts for the seventh time in a row. The first important development: posts with purpose are coming to the fore. More and more influencers want to exchange knowledge with their followers and also address social issues. As Reachbird explains, this can lead to the development of hybrid concepts that aim to strengthen the interaction between people, brands and influencers.

The second trend identified by the agency also goes in a similar direction: the focus is increasingly on authenticity and responsibility. The credibility of the influencers, one’s own responsibility and thus also real connections with the community are becoming priorities for many users, influencers and brands. In contrast to this is the rise of AI influencers, who are increasingly gaining realism and influence in social media and the digital advertising landscape.

Instagram develops AI-based influencer chatbots

AI influencer, AI generated with Adobe Firefly, via Canva

Last but not least, Reachbird anticipates that Instagram in particular will develop more and more into a personalized shopping platform – and can therefore even compete with the e-commerce group Amazon. The latter is meanwhile integrating new AI features to optimize the platform experience. You can read more about this in the article linked below.

Frag Rufus:
Amazon’s new AI chatbot can do that

© Amazon via Canva



Source: onlinemarketing.de