Souaade Agmir previously held the position of Head of Digital within Publicis Media Exchange (PMX), and therefore sees, through his appointment to general management of PMX, his scope expand and integrate business transformation projects, deployment and acceleration of proprietary products and innovations, as well as the implementation of new media activation solutions. Her mission will be to develop diversity, equity and inclusion within PMX, as part of Publicis Media France’s projects, in line with those of the group.
Souaade Agmir will work under the responsibility of Olivier Baconnet, CEO of Publicis Media Exchange. “Participating in the acceleration of the transformation model of our expertise is particularly exciting. Excellence and product innovation are at the heart of our priorities to guarantee the performance of our customers and strengthen the power of our organization”she explains in a press release.
More changes coming for Publicis Media Exchange
This appointment is part of a new era for the Publicis Media entity dedicated to media expertise and media engineering and productivity activities. It continues its transformation around new offers, products and solutions.
Driven by technology, data and artificial intelligence, it will soon announce new organizational and structural changes. “The convergence of levers requires us to review our organizations, to work in a more synergistic manner between expertise, and to provide customer value in the media solutions that we deploy, while absorbing operational complexity. In this perspective, the appointment de Souaade is an important step in meeting this roadmap, and bringing PMX to a new phase of organic and external growth.”declares Olivier Baconnet, CEO of Publicis Media Exchange, in a press release.
Source: www.e-marketing.fr
