‘Spending on impression channels Facebook, TikTok and YouTube is growing the most’

In the past quarter, the advertising budget that Dutch companies invest in TikTok, Pinterest, Facebook and YouTube grew the most. This is reported by Billy Grace, an independent platform for managing online advertising expenditure. According to Mitch Voskuilen, CEO of Billy Grace, these impression channels appear to be more important for online marketing than often thought.

In the past quarter, 75 percent more advertising budget was spent on TikTok. YouTube got 32 percent more budget, TikTok 31 percent and Facebook about 15 percent. It is striking that in the past quarter the market share of conversion-oriented channels such as SEA (Search Engine Advertising) actually decreased.