Mihaela Rus, founder and CEO of Vitrina Advertising, makes a strategic move by attracting a group consisting of Sports Festival and Media Young to the shareholding of his agency.
Vitrina Advertisingone of the most respected advertising agencies in Romania, with 32 years of experience, announces a strategic partnership with two important names in the event and outdoor advertising industry: Sports Festival and Media Young.
This collaboration marks a visionary step, designed to bring innovative breath and strategic resources to the agency. Sports Festivalrecognized for organizing large-scale events, such as Transylvania Open – voted by the players as the best WTA 250 tournament in the world – and initiatives with impact in the community such as Urban Playfield or Health Ticketcontributes his expertise in creating memorable experiences.
On the other hand, Media Youngwith over 20 years of experience in outdoor advertising and production, completes the team with leading technologies and the know-how necessary for impact projects.
Through this alliance, Vitrina Advertising confirms its mission to offer integrated, creative and effective solutions that meet the complex needs of brands and the market.
Mihaela RusCEO Vitrina Advertising: “I enjoy the association and I am delighted to have had this initiative. Starting from the uniqueness and advantages brought by each partner, I am convinced that by joining forces we will take our clients’ projects to the next level. In the 8 years since Sports Festival became a phenomenon on the event market, it caught my attention and I was happy to discover a team of professionals led with a lot of vision.”
Patrick Ciorcilaco-founder of Sports Festival: “We have been collaborating with Vitrina Advertising for many years and rely on their expertise and creativity in our projects. We identified many synergies between the sports & entertainment industry and the advertising market, which led us to acquire a significant stake in Vitrina. More than that, we trust Mihaela Rus’s vision and leadership. In this way, we manage to unite the teams and maximize the know-how accumulated over the years, and I can’t wait to show you what’s next.”
Horace PiteaCEO Media Young: “I strongly believe that the future belongs to strong, experienced organizations that have the courage to constantly innovate. Being involved in both the event market and the advertising industry, living in these communities and perceiving how the market is evolving, the direct association with Vitrina Advertising came naturally. I am convinced that this alliance opens up new opportunities in the visibility of brands and implicitly of the businesses behind them.”
Established in 1992, Vitrina Advertising offers complete communication services and is one of the most important independent agencies in Romania. Vitrina represents our country in the Advertising & Marketing Independent Network (AMIN), an international alliance of over 50 independent agencies from Europe, North and South America, Africa, the Middle East and Asia Pacific. Throughout its activity, Vitrina Advertising has contributed to the development of over 500 Romanian and foreign brands in various fields, from IT, banking and production, to culture, education and leisure.
Sports Festival is the largest multi-sport event in Romania, reaching its fifth edition in 2024. Over the years, the event has had renowned guests such as the Golden Generation, Barcelona Legends, Galatasaray Legends, and great athletes such as Simona Halep, Horia Tecau, Darren Cahill, Goran Ivanisevic, and, in 2024, Andre Agassi and Steffi Graf. The festival includes a sports initiation zone, Sports Talks, masterclasses for professionals, competitions, parade of sports clubs and spectacular demonstrations.
The Health Ticket and Urban Playfield are Sports Festival concepts.
Health Ticket is an innovative concept created by Sports Festival in partnership with the local authorities of Cluj-Napoca, through which travelers can get a free bus ticket by moving. Launched in 2020, the first smart sports station in Cluj-Napoca offers free tickets through 20 squats, and from 2022, a new station challenges pedaling trips.
Urban Playfield is a national project, the Sports Festival brand, which promotes mass sports and games in 10 cities in Romania. Each host city benefits from a weekend full of sports activities and entertainment for all ages, encouraging active community participation.
Transylvania Open is the biggest tennis tournament in Romania, it was voted by the players as the best tournament in the WTA 250 category in 2022 and 2023. Under the patronage of Her Majesty Margareta, Custodian of the Romanian Crown, the event is broadcast in over 150 countries.
Media Young is one of the most innovative companies in the field of high-quality digital print, addressing both advertising agencies, companies and independent creatives. With over 20 years of experience and state-of-the-art technologies, Young offers complete digital printing solutions, project consulting and color management. With a network of billboards owned and developed in Transylvania, Young completes the portfolio of services and products and offers exposure surfaces in important urban areas.
Source: www.iqads.ro
