Spotify CEO is selling smoke again

Spotify’s future plans are, in truth, exhaustingr. And I repeat, as I have said on more than one occasion, that I have been a paying user of the service practically since the beginning of the service, and that I still think that the good far outweighs the bad. However, and as I have already mentioned on a number of occasions in recent years, the company seems to have adopted a policy of announcing new features that do not materialise (and you know what I am talking about) or that, in the end, end up being much less than initially promised.

In case you were wondering what I was referring to in the text in parentheses, yes, indeed, I am referring to the great unfulfilled promisefor now, which is the version of the service with Hi-Fi quality. A promise that was made in February 2021, now three years, six months and one day ago, and of which until now we have only had… smoke, whether in the form of leaks when analyzing the code of Spotify’s apps, or through statements from some of those responsible.

So far, in terms of official statements, the top of the range was experienced in March of last year, when Gustav Söderström, co-president of the company, when asked about plans for the launch of Spotify Hi-Fi, He stated, and I quote, “There will be something at some point«. Sensational, a response that cleared up doubts and, above all, demonstrated great respect for users who remain with the service, despite the fact that alternatives with the same price do provide lossless sound and spatial audio.

Well, it seems that after more and more leaks on the subject, someone has decided that it was time to talk about the matter again. Thus, according to We read in Digitaltrends, Spotify CEO has confirmed that there is a much better version of Spotify on the way, referring to the Hi-Fi version. He has confirmed, however, that this premium version of the service will cost an additional $5, so in the United States he expects it to be between $17 and $18.

Obviously, after making such a statement, you’d expect him to share more details, such as the expected launch date and the markets it will reach first, the level of sound quality, whether it will offer additional benefits, such as the also leaked access to 20 or 30 hours of audiobooks per month, etc., right? Well, no, none of that, not a single answer to a series of questions that he dismisses with a “It’s still early«. Is it still too early, Daniel Ek? Three and a half years after the announcement, is it still too early to start answering questions?

Source: www.muycomputer.com