Vodcasts, video podcasts, that is, Spotify wants to appropriate as much as possible. The music streaming service is willing to pay millions for it.
Spotify started testing video podcasts in 2020. It paid $100 million for The Joe Rogan Experience and has made more of these kinds of hefty partnerships. Four years later, there are now 250,000 video podcasts on Spotify. That’s a lot, but not enough for Spotify. According to Bloomberg pays seven-figure sums to creators who put their content on Spotify. They can also continue to post it on YouTube.
Video-podcasts op Spotify
A good side income, where Spotify also provides marketing support. If you upload your video as a creator and make it free to watch on Spotify, the streaming service will advertise that content for free. What such a video maker gets for it depends on the person. It is also unclear how long the deals last.
All Spotify has to say is: “Video is growing in popularity on Spotify, but making deals with creators is nothing new. From The Comment Section to our recent renewal of What Now? with Trevor Noah and The Joe Rogan Experience, Spotify has been working with podcasters and creators on video-driven shows for several years. We won’t comment on individual details, as our partnerships vary widely.”
YouTube-concurrent
Spotify is going all out with video ads this year and clearly wants to go after advertisers who normally spend their budget on YouTube, TikTok and television. Video podcasts do better on YouTube than the audio version, so it is not surprising that Spotify is also fishing in this pond. It remains to be seen who will be the one to get it.
Read more about Spotify, or stay informed via the Bright Newsletter.
Source: www.bright.nl
