State of Social 2025: How to discover the biggest trends

On January 17th you can get to know the social media trends of the year for free in the webinar. You’ll get insights into Mawave’s comprehensive State of Social Report, eye-catching case studies and use cases as well as developments large and small. Which trend shouldn’t you miss?

2025, it’s time for new trends: From bus driver greetings on TikTok to Robbie Williams songs to carousel posts on Instagram with annual reviews. You can see a lot of trend movements on social media, especially at the turn of the year. But many short-lived trends are hardly suitable for all brands and creators. However, you shouldn’t miss overarching trend developments that cover all major platforms – otherwise you risk being at a competitive disadvantage.

Since trends from the social media scene are so diverse and scattered, we spoke to the experts from Mawave teamed up to present you the State of Social 2025 in a free webinar. Join us on Friday, January 17th from 11 a.m. when Strategic Consultant Marco Gilly from Mawave and OnlineMarketing.de editorial director Niklas Lewanczik report on big and small, helpful and just plain funny trends. You can register directly!

Go straight to the free webinar

On January 17th you can discover various social media trends and learn to use them to your advantage

Mawave x OnlineMarketing.de: What you really learn about social trends for this year in the webinar

What awaits you on your social media channels in 2025, which trends are here to stay and when is it really time to adapt to them? You will find out all this and more in the practice-oriented webinar. After a short welcome from OnlineMarketing.de CEO Marc Stahlmahnn, two exciting lectures await you: Marco Gilly and Niklas Lewanczik offer comprehensive insights into trend developments on TikTok, Instagram, YouTube, Snapchat and Co. in their two lectures.

Above all, Marco Gilly presents the new Mawave State of Social Report for 2025, while Niklas Lewanczik offers an editorial overview of relevant trend phenomena and their importance for your marketing and communication. Last but not least, he addresses overarching trend movements that are changing various platforms: from Gen AI integration and short video focus to search, DMs and Gen Z requirements.

Learn how to identify, use and possibly even anticipate trends in the free webinar. So in 2025 you too can be one of the sensational accounts that are making a name for themselves.

Your agenda for the event

  • 11:00 a.m.: greeting
    Marc Stahlmann | OnlineMarketing.de
  • 11:05 a.m.: State of Social 2025: The top trends for next year
    Marco Gilly | Mawave
  • 11:30 a.m.: Brat, Brawl Stars, Broadcast Channels – a classification of the relevance of social media trends and features for 2025
    Niklas Levanchik | OnlineMarketing.de
  • 12:00 p.m.: Key Takeaways

Register now for free for the detailed trend webinar!



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In keeping with the trend overview, you can use our free 2025 content calendar to prepare your campaigns, posts, content and simply your communication for extraordinary promotional days, marketing events, holidays, sporting events and the like.

Content Calendar 2025:

Your creative turbo for the digital world

Content Calendar 2025
Content calendar 2025 from OnlineMarketing.de, own design created via Canva

Source: onlinemarketing.de