In the first six months of 2024, Maserati sales have fallen by more than 50%, specifically from 15,300 to 6,500, and the CEO of Stellantis, Maserati’s parent company, believes that inefficient marketing and not strategy is responsible for the drop in sales pricing and the company’s range.
As Carlos Tavares said:
With Maserati we have the right cars and we have the right technologies. We can offer thermal or 100% electric luxury sports cars.
If sales are sluggish right now, it’s a marketing issue. We have also improved the quality a lot, but now we need to work on marketing We lack prospects and leads, we need to reach potential customers and give the right message for the right placement.
Do you agree with Tavares’ opinion or do you think that Maserati cars are expensive and customers choose models from other companies?
Source: www.autoblog.gr
