In the winter season, when nature traditionally dresses in ice-cold shades of blue and gray, it is the duty of each of us to balance this colorfully monotonous period with something brighter. Get inspired by the new collection full of warm orange from PUMA and Atelier New Regime.
Atelier New Regime (ANR) from Montreal was founded in 2009 by a passion for fashion and a desire for self-expression. A love for art, design, photography and street culture therefore soon transformed the three dreamers into a group of creatives whose aim is to offer designer streetwear pieces with a visible motorsport influence. Fashion from the ANR workshop stands out with bold texts and a striking use of the color orange.
In the debut autumn/winter 18 collection, PUMA’s classic cuts and silhouettes have been transformed into an original style by ANR – whether it’s the iconic Suede sneakers, the futuristic TSUGI Jun sneakers, or the “ugly sneakers” Thunder. The entire collection is characterized by massive soles, reflective elements and large neoprene logos. It’s winter, marked by colors and cuts influenced by the world of motorsport.
This unisex collection includes a range of clothing and footwear that stand out with sporty details. PUMA x ANR Pants and PUMA x ANR Jacket with a distinctive logo on the side seam guarantee perfect insulation in cold weather. The cold won’t let you down when you wear the PUMA x ANR Outerwear winter camo print long jacket. There are also accessories such as gloves, a backpack or a balaclava.
The collection is available from October 2018 in the puma.com e-shop, and from mid-October it can also be purchased in brick-and-mortar stores at Trendsetter, Footshop and Queens.
Puma is one of the world’s leading sports companies that designs, develops, sells and promotes footwear, clothing and accessories. PUMA offers lifestyle products inspired by sports. Thanks to a number of collaborations with renowned designer brands, it influences and inspires not only street culture but also the entire fashion world. The PUMA Group owns the brands PUMA, Cobra Golf, Dobotex. PUMA supplies its products to more than 120 countries.
Photo source: Puma
Source: www.luxurymag.cz
