TikTok recently unveiled a new, structured 3-step process to help creators create even more impactful videos. The best tips and tricks are summarized in this article.
In recent years, TikTok has established itself as one of the most important platforms for content creators, as Iris Gavric and Matthias Renger – one of the most successful creator and business duos in Germany – also know. In their interview with OnlineMarketing.de, they emphasize how valuable TikTok is for increasing the reach of their content. They not only see the platform as a trendsetter, but also as a space for unused potential, especially in connection with the increasing demand for more authenticity in social media.
Such a trend is represented by the new Step-by-step instructions from TikTok for creating videos for maximum engagement. This guide provides creators with a practical tool to make the most of the platform and maximize their reach through targeted video strategies.
TikTok delivers a new step-by-step guide to successful videos
Whether you are a brand or an individual creator, mastering the art of short videos on TikTok is crucial for connecting with new audiences and driving engagement,
says the announcement from the entertainment platform. But a good TikTok video goes beyond entertainment – it creates a strong connection with the audience. Against this background, TikTok explains in a recently published announcement that authentic storytelling in particular promotes engagement on the platform: Around 73 percent of users feel more connected to brands on TikTok than on other platforms. Also inspire 67 percent of users watch TikTok videos to unplanned purchases. Find more data-driven video insights here.
The 3-step process for interactive TikTok videos
Creating TikTok videos can be easy and fun. While it can be useful to experiment with trends and new sounds, videos that follow a clear structure can be just as captivating.
This three-step process is designed to help produce effective short videos that engage audiences and increase conversions:
1. Start with a hook
The first few seconds of a TikTok video are crucial to capture attention. A strong introduction ensures that the audience stays. Eye-catching visual elements such as close-ups or creative product demonstrations help with this. An exciting opening sentence, such as a question or a bold claim, piques curiosity and leaves viewers wanting to see more – such as: “What if your skincare routine could deliver results overnight?”
2. Include product validators
After arousing interest, show why the product is essential. The product’s best features should be highlighted to meet needs or solve problems. It’s helpful to show different variations of the product to emphasize versatility and inclusivity. The focus should be on how the product improves lives, for example by saving time or reducing costs.
3. End with a clear call to action
The video should end with a clear call to action that leaves no doubt. By creating urgency, such as through time-limited offers or discounts, viewers are motivated to take action. It should be clearly shown how the purchasing process works to make it as easy as possible for users. TikTok allows you to link directly to products, making purchasing seamless and hassle-free.
Creative patterns for successful TikTok videos
To be successful on TikTok, it’s important to use creative video approaches that pique viewers’ interest and put a product in the spotlight. An effective way is to use current trends and popular sounds to introduce a product. The product presentation should be authentically integrated into the trend in order to appear natural and appealing. Here are some tried-and-tested formats that can help brands increase reach and generate interest:
- Problem/Solution: A problem is presented that the target audience knows and the product is presented as the perfect solution. This approach clarifies the practical use of the product and highlights its relevance.
- Tips and hacks: Useful tips or hacks about a product are shared to position a brand as an expert and build trust.
- Product demo: Especially for brands in areas such as beauty, technology and fitness, it is effective to show how the product works and what benefits it offers.
- Unboxing: The unboxing experience is shared to create excitement and highlight the product’s key features.
By trying out these creative patterns, brands can figure out which formats best suit their product and audience to increase engagement and build long-term connections.
Creative resources for TikTok videos
TikTok offers a number of tools that can help create videos. Here are some useful resources to produce creative content:
- Top Ads: Get inspiration from the most successful TikTok ads to develop your own campaigns and learn from proven examples.
- Top Trends: Stay up to date by following industry-specific trending hashtags, popular songs and videos.
- Creative insights: Use data-driven best practices to make TikTok videos more effective and target your audience.
- TikTok Symphony Assistant: This AI-powered assistant delivers creative insights, helps with scripting, and offers trending ideas that make videos stand out.
Annual review 2024:
What the biggest TikTok trends of the year teach about the future of brand communication
Source: onlinemarketing.de
