The Mediterranean brand is reinventing itself on the occasion of its 40th anniversary. With a new visual identity and a unique logo, it marks a turning point in its history. And this, without losing sight of its roots and its values.
Born in Marseille in the 1980s, the ready-to-wear brand specializing in ski clothing Sun Valley has continued to evolve in the world of sportswear and outdoor. The heart of the brand has been based on three essential pillars since its creation: singularity, elegance and, above all, freedom: “Freedom for us is a lifestyle. It’s an attitude that allows us to innovate, to be where we are not expected”explains the brand director, Arnaud Terzibachian, in the press release. It is through this free spirit that the creation of new products is guided.
A new identity for its 40th anniversary
Freshly in his forties, Sun Valley intends to open a new chapter “while remaining faithful to its roots in the south of France and its values”as she explains in the press release. First of all, the brand underwent a rebranding to celebrate this 40th anniversary with the launch of a new logo. To reflect this mountain spirit so dear to the company, the latter reveals a mountain silhouette. With this new visual identity, the brand hopes to give itself back “a boost of energy that encourages new future perspectives”.
On the occasion of this anniversary, Sun Valley is also committing to a renewal through the launch of a new FIRST collection, designed to offer products “even more efficient and premium”. With this new perspective, the brand continues what it does best: “offer clothing that encourages escape and discovery”.
Source: www.e-marketing.fr
