Apple Vision Pro, presented as one of Tim Cook’s most personal projects, was to mark a milestone in the company’s history. This mixed reality device, announced in mid-2023 and launched on the market in early 2024 with a price of which starts at $3,499, promised to revolutionize the way we interact with technology. However, less than a year after its launch, Apple has decided to suspend its production, a measure that calls into question the future of this ambitious bet.
Since its introduction, the Apple Vision Pro has been met with a mix of enthusiasm and skepticism. The promise of a device that combined augmented and virtual reality with a revolutionary interface captured the public’s attention. However, its high price and the lack of applications that justified this investment raised doubts. This criticism intensified after the launchwhere aspects such as the comfort of the device and the limitations in its ecosystem began to be pointed out as key problems.
As we told you at the beginning, the Vision Pro was not simply another product for Apple; It was a personal bet by Tim Cook and an attempt to position the company as a leader in an emerging market.. This context partly explains the risk that Apple took when presenting such an ambitious device. However, the decision to stop production indicates that even the most established companies must adapt when market reality does not meet initial expectations.
Regarding the future of the device, the rumors are contradictory. On the one hand, it is speculated that Apple could be working on a more affordable version, which would hit the market in 2026 with an estimated price of $2,000. On the other hand, some reports suggest that it is already working on the second generation, which could see the light of day at the end of this year or at the beginning of 2026. And there are even those who claim that the company could completely abandon this project, rethinking its strategy in the future. mixed reality market. All of these possibilities reflect Apple’s difficulties in consolidating its position in a still emerging sector, as each of them may respond to different approaches in Cupertino.
The decision to stop production of the Vision Pro not only impacts the mixed reality market, but tIt also raises questions about Tim Cook’s legacy. Under his leadership, Apple has maintained a focus on iconic products, but this move highlights the challenges of innovating in immature technological areas.
Despite this setback, Apple does not seem willing to completely abandon its commitment to mixed reality. If you end up opting for a more affordable model, it could be the boost you need to connect with a broader audience. For now, the only thing that is certain is that the Vision Pro leaves a clear lesson: even a company like Apple must adjust its strategies to find the balance between innovation, price and market.
Source: www.muycomputer.com
