Dirkje, the Dutch brand known for its high-quality baby and children’s clothing since 1990, has introduced an interesting solution for wholesalers and retailers with their NOOS collection (Never Out of Stock). The collection offers retailers access to a range of timeless basics, made from organic cotton, all year round. This collection not only aims to avoid sold out items, but also offers important benefits in terms of sustainability and margins for the retailer.
Good for the world and the baby’s skin
The items from the NOOS collection are timeless, comfortable, softly colored items that can be effortlessly combined in any baby wardrobe. The items are made of organic cotton (95% organic cotton and 5% elastin) that meets the requirements of the GOTS certification. This means that no harmful chemicals have been used in the production of the cotton, which is not only better for the world, but also for baby’s sensitive skin. The hypoallergenic fabric is breathable and soft to the touch, perfect for exploring the world.
The choice of organic cotton and GOTS certification is in line with the broader market demand for responsible and sustainable clothing. This allows retailers to respond to the growing group of consumers who make conscious choices, while at the same time meeting their own sustainability goals
An Always Available Stock for Maximum Sales Opportunities
The products of Dirkje’s NOOS collection are continuously available for purchase, without seasonal restrictions. This gives retailers the opportunity to stock popular items all year round, maximizing sales opportunities. Thanks to the collaboration with Van Gennip Textiles, stores can place reorders within 48 hours, which significantly increases flexibility in stock management. This greatly reduces the risk of missed sales opportunities.
Unlike seasonal collections, the NOOS collection does not have to be discounted at the end of a season, and ensures that retailers retain the full margin, contributing to their profitability. The availability of sizes that are not offered in the regular collections, such as premature sizes (size 44 and 50), makes the collection even more valuable for stores that want to serve a broader target group.
With the NOOS collection, Dirkje offers a well-thought-out solution for retailers who are looking for continuity, sustainability and margin retention. The collection has been designed with both economic and environmental benefits in mind, making it a solid choice for stores looking to expand their range without sacrificing quality or profitability.
Dirkje’s Support for Retailers
Dirkje offers retail partners extensive support to effectively present and promote the NOOS collection. From brochures and online content to social media support, retailers are provided with the resources to optimally integrate the collection into their stores. Dirkje also focuses on broader awareness through online campaigns and collaborations with influencers who focus on fashion and sustainability.
This approach allows Dirkje to not only bring the collection to the attention of retailers, but also to end users. Participation in trade fairs and events also offers the opportunity to discuss directly with wholesalers and explain the benefits of the NOOS collection in detail.
Interested in Dirkje’s NOOS Collection?
Retailers interested in the NOOS collection can view the lookbook on Dirkje’s website for a complete overview of the available items. The collection is a valuable addition for retailers who are looking for high-quality and sustainable baby clothing that is always in stock.
Source: fashionunited.nl
