As the fashion industry grapples with its impact on the environment, brands, retailers and consumers are looking beyond short-term solutions. To realize real change within the sector, the way of producing, selling and consuming must change radically.
There is often talk within the industry of ‘slowing down’ fashion, meaning that the rate of production, consumption and end-of-life of a garment must be drastically reduced to combat the polluting aspects of fashion. Part of slow fashion is offering and designing timeless pieces and the Never Out of Stock range (NOOS). This approach focuses on creating garments that are long-lasting in both style and durability. Unlike fast fashion, which focuses on fleeting trends and disposable clothing, timelessness in fashion is about designing garments that transcend seasons and encourage more conscious consumption. But why is this shift so important for sustainability, and how are brands applying it?
How NOOS programs and timeless design contribute to a circular fashion industry
The timeless nature of a garment reduces the need for constant wardrobe updates, ultimately reducing the carbon footprint and combating overconsumption. By offering products that remain relevant and wearable throughout the seasons, consumers are encouraged to buy fewer, higher quality clothes that will last longer. This breaks the cycle of rapid production and discard, which is a major cause of waste in the fashion industry.
In addition to aesthetic sustainability, timeless fashion also goes hand in hand with quality production. High-quality clothing is not only designed to last, but also to remain wearable for a long time. Durable fabrics, precision construction and attention to detail ensure that these garments retain their shape, color and quality after repeated wear. This contrasts with fast fashion items, which often lose their quality after just a few wears, causing consumers to quickly replace them, perpetuating the wasteful cycle.
Timeless fashion and quality as a pillar of sustainability at Mos Mosh
Mos Mosh is a brand that embraces both fashion and timeless fashion and is known for its high quality collections and a strong commitment to producing garments that last. Mos Mosh not only approaches timeless fashion through design, but also focuses on the lifespan and sustainability of the garments.
One of Mos Mosh’s sustainability initiatives is the Never Out of Stock (NOOS) program, which offers essential clothing items that are always available to customers. This program includes timeless, seasonless items such as blazers, jeans and shirts that can be worn year in, year out. These pieces do not follow fast-changing trends, but focus on classic, versatile designs that can easily be adapted to different wardrobes and occasions. By encouraging customers to invest in such garments, Mos Mosh promotes a more sustainable way of fashion consumption and reduces the need for frequent purchases.
Quality as a Pillar of Sustainability
The brand’s commitment to quality ensures its garments stand the test of time. Mos Mosh only works with suppliers who meet strict production standards. Many of these suppliers have long-standing partnerships with Mos Mosh, allowing the brand to maintain high standards across all product lines and ensure consistency in fabric quality and craftsmanship. The company uses fabrics that meet internationally recognized certifications such as GOTS, RWS and GRS, to ensure that the materials are both long lasting and environmentally friendly.
Extending the lifespan of clothing
Mos Mosh’s focus on sustainability goes beyond creating sustainable clothing. The brand also actively promotes a circular approach to fashion, encouraging customers to take good care of their clothes. Mos Mosh does this by providing tips on how clothing can be washed, repaired and upcycled to extend its lifespan. In addition, Mos Mosh has launched the resale platform “Re-Loved by Mos Mosh”, where customers can buy and sell second-hand items, further contributing to a more sustainable consumption model.
The increasing focus on timeless fashion and NOOS (Never Out of Stock) programs, as exemplified by brands such as Mos Mosh, represents a step towards reducing the environmental impact of the fashion industry. By emphasizing longevity, quality and responsible production, this approach offers an alternative to the waste of fast fashion. As brands continue to innovate, timeless fashion offers a viable way to reduce overconsumption and promote more sustainable practices in the industry.
Source: fashionunited.nl
