The countdown to Synergy has begun! As the largest IT and business event in the region Synergy24 will host the most important regional and global names in the IT and business world from December 3 to 5 in Belgrade. The conference aims to strengthen the regional business ecosystem, providing participants with opportunities for collaboration, innovation and business development.
“This year’s Synergy focuses on, for us, the most important topic today, which is artificial intelligence and its potential to transform our economies, organizations and the way we work. It is important to note that our Microsoft development center in Serbia continues to be one of the pillars in the creation of artificial intelligence and Microsoft Copilot. Sinergija24 will allow us to once again share these technologies and knowledge with the region, offering opportunities for comprehensive growth and development through innovation and cooperation,” said the director of sales at Microsoft for the Adriatic region and this year’s conference host. Miloš Drača.
During three days filled with the freshest insights into modern technological and business solutions, through interesting introductory presentations, interactive sessions, provocative discussions and technical lectures, Sinergija24, under the slogan “Piloting AI“, answers the questions: what are the opportunities for Serbia and the region in the era of artificial intelligence? How can we take advantage of this historical change, skip some stages of development and jump on the fast AI train that leads to economic growth? What’s new in Microsoft technologies?
From its beginnings, 24 years ago, when it was dedicated almost exclusively to technological solutions, during more than two decades of maintenance, Sinergija has evolved into a strong platform of individuals, companies and organizations that are open and willing to share their business knowledge and experience, and thus became the central gathering place for digital transformation leaders in Southeast Europe.
Sinergija24 invites participants to take advantage of the opportunity to exchange ideas, skills and knowledge about technology, leadership, innovation and modern business with top professionals in Microsoft technologies, managers of the largest companies operating in the region and leaders of digital changes at the local and global level.
Roadmap for digital transformation leaders
Already Business dayon December 5, through introductory presentations we cover the perspectives of technological development and the potential it opens up for the economic progress of Serbia, while through panel discussions with representatives of leading companies we bring fresh insights into hot topics for contemporary business leaders and organizations that are on their way to digital transformation, especially focusing on cloudand the ever-current topic of cyber security.
“Artificial intelligence and its application have become indispensable topics, especially in the field of cyber security. By using advanced technologies to detect and respond to threats, as well as adapting to specific needs and different aspects of the environment, Ingram Micro makes extensive use of Microsoft products as an extremely reliable choice for protection against cyber threats,” he said. Vladimir Popovicdirector for the Adriatic region at Ingram Micro.
“In the field of cyber security, it is important to talk about trust before the responsibility of organizations. Namely, calling for responsibility often cannot compensate for the damage, nor is it always known who is responsible for unpredictable incidents. Risk reduction can be achieved by trusting in renowned manufacturers of security solutions, such as Microsoft, and by hiring independent system integrators who will train the organization for the optimal use of those solutions. Crayon approaches this challenge holistically: it analyzes threats, implements customized tools and trains all employees in order to improve the protection of the organization”, he says ahead of Sinergia. Miroslav Anicicdirector of the Crayon company for Serbia and North Macedonia.
Be the pilot of your AI journey
Artificial intelligence has become an indispensable component of modern organizational strategies, with significant advances in image recognition, speech and natural language processing. The integration of AI into sectors such as healthcare, finance and manufacturing has paved the way for automation, increased efficiency and more informed decision-making. Sinergija24 explores specific AI innovations within Microsoft technologies, providing solutions to improve productivity, simplify operations and drive innovation.
The meeting point of innovation and business inspiration
Through lectures and interactive sessions during two Technical days (December 3 and 4) more than 90 recognized lecturers give concrete answers to all the burning questions at the intersection of IT and business, including how AI transformation is shaping the future of work, how to optimize experiences based on data with cloud solutions, are we safe and how to protect everything, everyone, everywhere. The technical segment of the conference will bring together more than 900 participants each day, exploring specific AI innovations within Microsoft technologies and the spectrum of their transformative solutions tailored to improve productivity, simplify operations and drive innovation. Although it is primarily intended for IT experts, every year the content of the technical days is more and more adapted to business users as well.
The epicenter of innovation, meetings and ideas
During all three conference days Synergy EXPO offers visitors a unique opportunity to get to know first-hand the offers and solutions of Sinergia’s partners in one place, which help companies and organizations shape the future of business.
Join us at Synergy 24 and learn how to use the full potential of the historic change brought by AI. You can find more information on the official website Synergy24.
E2 portal
Source: www.e2.rs
