Ey’bro is a beer from Åbro brewery which was founded in 1856 in Vimmerby by Per W Luthander. Since 1898, the company has been owned by the family Grove and is today Sweden’s oldest family-owned brewery.
The brewery’s head office is still located in Vimmerby and Henrik Dunge is the company’s managing director.
Åbro Bryggeri’s beer was Systembolaget’s best seller in 2023
Åbro Bryggeri sold 103 million liters of beverage globally in 2023. The best-selling beer at Systembolaget in 2023 was precisely Åbro Bryggeri’s Ey’bro. We Swedes bought just over twelve million liters of Ey’bro, according to the report Systembolaget’s sales statistics.
The beer Ey’bro is described as a light cold-fermented lager with a malty aroma with hints of light crisp bread, lemon, honey and straw. According to Systembolaget, it should taste malty with light crisp bread, lemon, herbs, honey and straw.
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The pensioners are the face of Ey’bro
This week a winter collection from Ey’bro was launched. This year, the winter collection was fronted by former employees of the brewery, who are now retired. Together, the models have 150 years of experience at Åbro Brygger.
— Our goal was to create a campaign that celebrates the people who have helped shape our brewery into what we are today. By letting our retired colleagues be the face of this year’s winter collection, we want to recognize them and their work for our business in a nice way, says Linn Wanderoy, Junior Brand Manager at Åbro Brewery.
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“An absolutely fantastic day”
This year’s collection includes everything from slippers, scrubs and socks to pajamas and ski goggles.
— We had an absolutely fantastic day when we photographed the campaign. It was so lovely to see the clothes from the collection come to life on our former employees and at the same time see how much fun they had together. We are so grateful that they wanted to be the face of this year’s winter collection, says Linn Wanderoy, in one press release.
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Source: nyheter24.se
